Blog
Analytics, GDPR, and methodology, explained clearly
No filler content. Articles written by the team that built the product, about how things actually work under the hood.
How We Calculate Bounce Rate and Session Duration — Our Methodology, in the Open
Bounce rate and session duration are among the most-cited metrics in analytics — and among the most poorly understood. We show the exact SQL behind them, what “session” means for us, and why a bounce always has a duration of 0.
Read articleGDPR for Site Owners: A Practical Guide, No Legal Jargon
What you concretely need to do as a small or mid-sized site operator to be GDPR compliant — from lawful basis and your privacy policy to DPA agreements with your vendors and visitors' access or erasure requests.
Read articleHow Cookie-Free Analytics Works — and Why You Don't Need a Consent Banner
A technical explanation of what “cookie-free” actually means for us, what really happens in the browser and on the server, and why aggregate first-party audience measurement doesn't fall under the ePrivacy consent requirement.
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