Use cases
Analytics for every kind of website
Updated
By business model
What you sell decides what a conversion is — a subscription, an order, a subscriber, a donation.
- Analytics for SaaSTrial signups, paid conversions and first payments traced back to the channel, campaign and page that produced them.
- Analytics for ecommerceProduct-to-checkout funnels, revenue by channel and campaign, heatmaps and replays for stores that sell through Stripe, Paddle or Lemon Squeezy.
- Analytics for Shopify storesCookie-free traffic, content and funnel analytics for Shopify, installed in theme.liquid — next to Shopify's own order reports.
- Analytics for marketplacesSeparate buyer and seller acquisition funnels, listing and search behavior, and platform revenue by channel for two-sided marketplaces.
- Analytics for newslettersWhich posts, referrers and cross-promotions turn website readers into subscribers — tracked with UTMs, referrers and a signup event.
- Analytics for blogsRead time, scroll depth, search keywords, returning readers, AI referrals and AI crawlers for blogs — without a cookie banner.
- Analytics for directoriesOutbound clicks per listing, SEO pages that rank, paid-listing revenue and public stats for directory and listing sites.
- Analytics for online coursesCourse sales by channel, launch-window funnels, refunds subtracted automatically and lead-magnet signups for course creators.
- Analytics for affiliate marketingAffiliate link clicks per post and per merchant, click-through rate by page, and the search queries behind your money pages.
- Analytics for mobile app landing pagesApp Store and Google Play badge clicks, iOS vs Android visitors and campaign sources for the website that sells your app.
- Analytics for nonprofitsDonations by campaign and channel, volunteer and newsletter signups, and privacy-respecting tracking that donors can trust.
By role
Who's reading the dashboard decides which questions it has to answer first.
- Analytics for indie hackersOne dashboard for every side project: traffic, launches, signups and the revenue each channel earned — from $5 a month.
- Analytics for startupsA lean analytics stack for seed and Series A teams: acquisition, activation and revenue by channel without a data engineer.
- Analytics for content creatorsSee which platform — YouTube, TikTok, Instagram, X, podcasts — sends the visitors who buy, subscribe or click your sponsor links.
- Analytics for agenciesEvery client site in one account, with per-site teammate and client access, public dashboards, embeddable widgets and cookie-free tracking.
- Analytics for freelancersProve the value of the sites and campaigns you build for clients: lead tracking without code, before/after comparisons and client viewer access.
- Analytics for developersA 5 KB script, a REST API, a CLI, server-side events and an MCP server that lets Claude, ChatGPT or Cursor query and configure your analytics.
- Analytics for AI startupsAI-assistant referrals, AI crawler visibility, bot-filtered signups and credit-pack revenue by channel for AI products.
By goal
Some sites exist for one job — a launch, a lead, a docs answer, compliance. Track that job.
- Analytics for product launchesMeasure a Product Hunt or Hacker News launch properly: minute-by-minute traffic, signups and revenue per launch source, and whether launch users stick.
- Analytics for B2B lead generationDemo requests and form leads by channel and campaign, first-touch data passed into your CRM, and the content that starts B2B journeys.
- Analytics for documentation sitesWhich docs pages get read, which searches fail, 404s, AI crawlers and AI referrals, and docs-to-signup journeys for developer docs.
- Analytics for open-source projectsDocs reading, install-command copies, GitHub and sponsor clicks, downloads and public stats for open-source project websites — cookie-free.
- GDPR-compliant analytics for EU businessesCookieless analytics on EU infrastructure, no IP storage, a DPA and data-subject deletion — what GDPR and ePrivacy mean for your analytics.
What every use case has in common
Whatever the audience, the setup starts the same way: one script tag (about 5 KB gzipped), an optional cookieless mode that stores nothing in the visitor's browser, and bot filtering at ingest so crawlers never inflate the numbers. From there each audience adds the pieces it needs — revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle or Razorpay, custom events and funnels, Search Console keywords, public dashboards, or the REST API, CLI and MCP server.
Every feature is on every plan. Pricing follows monthly events only — from $5 a month for 10,000 events to $179 for 10 million — with unlimited sites and team members and a 14-day free trial that needs no card.
Keep exploring
See which channels actually bring paying customers
VisitTrack is cookie-free analytics with revenue attribution built in. One script tag, no consent banner, live in two minutes. 14 days free, no card required.