Comparison
VisitTrack vs Microsoft Clarity
Updated
TL;DR — the verdict
Choose Microsoft Clarity if…
you want unlimited, free session recordings and heatmaps, you're happy to keep a separate analytics tool for traffic and revenue, and you already collect cookie consent from EU, UK and Swiss visitors.
Choose VisitTrack if…
you want traffic sources, funnels, revenue per channel and replays in one tool, you'd like to watch exactly the sessions that ended in a payment, and you want replays that run cookieless without a consent banner.
What is Microsoft Clarity?
Microsoft Clarity is Microsoft's free user-behavior analytics tool. It records sessions, builds click, scroll and area heatmaps, flags rage clicks and dead clicks, and offers funnels and AI-generated session summaries. Microsoft says it's "free forever," with no traffic limits and no limit on sites or team members, and it integrates with Google Analytics.
Two constraints matter for founders. First, Clarity identifies users with a first-party cookie, and since 2025 Microsoft enforces consent signals for visitors in the EEA, UK and Switzerland: without consent, sessions are fragmented and features like full recordings and funnels are affected. Second, it's not built to answer acquisition and revenue questions — there are no payment integrations, and recordings are kept for 30 days.
Website: clarity.microsoft.com
VisitTrack vs Microsoft Clarity: feature comparison
Microsoft Clarity's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Microsoft Clarity |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | No |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | No |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | PartlyRuns without cookies if consent is denied, but sessions fragment and recordings are limited |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | Yes — Microsoft requires a consent signal for EEA, UK and Swiss visitors |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | YesBot detection setting; Microsoft notes some advanced bots slip through |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | No |
| Session replay | YesOpt-in, sampled, every input masked | YesUnlimited, free; kept 30 days |
| Heatmaps | YesClick heatmaps | YesClick, scroll and area heatmaps (up to 100k pageviews per heatmap) |
| Funnels | Yes | Yes |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | PartlyPer-user session lists; no acquisition-to-revenue journey |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | No |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | YesData Export API and an official MCP server |
| Public dashboards | YesShareable public dashboard and embeddable widgets | No |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | Microsoft cloud; EU customers contract with Microsoft Ireland |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | Not documented |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Free, no traffic limits |
Retention, consent enforcement and heatmap limits are from Microsoft's Clarity FAQ on Microsoft Learn (updated September 2026).
Microsoft Clarity vs VisitTrack pricing
Monthly list prices, as of October 2026. Microsoft Clarity: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Microsoft Clarity |
|---|---|---|
| 10k pageviews / month | $5/mo | Free |
| 100k pageviews / month | $19/mo | Free |
| 1M pageviews / month | $59/mo | Free |
- Clarity is free at any volume. Microsoft funds it as part of its advertising and AI ecosystem; Clarity data also powers integrations with Microsoft Ads.
- VisitTrack's price covers analytics, revenue attribution, replays and heatmaps together. Replays are sampled (20% of sessions by default) so they stay within your plan.
Does Microsoft Clarity need cookie consent?
Yes, in the EEA, UK and Switzerland. Microsoft's FAQ says explicit consent is required before Clarity places cookies, and Clarity now enforces consent signals for visitors from those regions. You pass consent through Clarity's Consent API or a supported consent platform; without it, page views and basic interactions are still collected, but each page can become its own session, so recordings and funnels lose continuity.
VisitTrack's replays work differently: the recorder (replay.js, about 24 KB gzipped) loads only for sampled sessions, stores nothing in the visitor's browser, masks every input before anything is sent, and respects the site's cookieless mode. That's what lets session replays run without a consent banner.
Clarity vs VisitTrack: recordings or revenue?
They answer different questions. Clarity answers "what did people do on this page?" — where they clicked, how far they scrolled, where they got stuck. VisitTrack answers "where did my paying customers come from?" and then lets you watch a sample of those sessions. A recording of a visit that later turned into a $49 subscription, credited to the Hacker News post that sent it, is something neither tool alone gives you unless the replay lives next to the attribution.
If heavy recording volume is your main need — UX research on a high-traffic site, every session kept — Clarity's unlimited free tier is hard to beat. Many teams run both: VisitTrack for acquisition and revenue, Clarity for deep UX work.
Microsoft Clarity or VisitTrack: who should choose which?
Microsoft Clarity is the better fit for
- UX and product designers who need lots of free recordings
- High-traffic sites where per-session pricing would be expensive
- Teams already running a consent management platform
VisitTrack is the better fit for
- Founders who want replays tied to traffic source and revenue
- EU-facing sites that don't want a banner for analytics or replays
- Small teams who'd rather run one tool than three
How to switch from Microsoft Clarity to VisitTrack
- Add the VisitTrack script tag; you can keep Clarity running alongside it. See installation.
- Turn on replays in Settings → Replays and choose a sample rate (20% by default, 1–100%).
- Connect your payment provider so replays of paying visitors show up on their visitor profiles. See revenue attribution.
- Add custom events for the actions you used Clarity's smart events for, and build funnels from them.
- Decide whether you still need Clarity for high-volume UX research; if not, remove its tag and the consent integration.
VisitTrack vs Microsoft Clarity: FAQ
Is Microsoft Clarity really free?
Yes. Microsoft says Clarity is free forever, with no traffic limits, no limit on projects or team members, and no paid upgrade. Recordings are kept for 30 days.
Is Microsoft Clarity GDPR compliant?
Clarity can be used under GDPR, but it sets cookies, so Microsoft requires a consent signal for visitors in the EEA, UK and Switzerland and enforces it. You'll need a consent banner or consent platform wired to Clarity's Consent API. This is general information, not legal advice.
Can Microsoft Clarity track revenue?
No. Clarity has no payment-provider integrations or revenue attribution. VisitTrack attributes payments from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay to the referrer, campaign and landing page that brought each customer.
Does VisitTrack have session recordings like Clarity?
Yes. VisitTrack's session replays are opt-in per site, sampled (20% by default), capped at 30 minutes per session, and mask every form field. Unlike Clarity, they don't record every session, so for high-volume UX research Clarity gives you more recordings for free.
Can I use Microsoft Clarity and VisitTrack together?
Yes. They don't conflict, and many teams pair a behavior tool with an analytics tool. Just remember Clarity still needs EU consent even if VisitTrack runs in cookieless mode.
Does Clarity filter bots?
Yes, Clarity has a bot detection setting, though Microsoft notes some advanced bots can slip through. VisitTrack scores every visit as human or bot at ingest, shows the reason for each flagged bot, never records bots in replays, and never bills for them.
Keep comparing
- Microsoft Clarity alternativesReplay and heatmap tools compared.
- Session replays in VisitTrackOpt-in, sampled, every input masked.
- Cookie banner checkerSee which scripts on a page need consent.
- VisitTrack vs HotjarHeatmaps, recordings and surveys, now part of Contentsquare. VisitTrack covers acquisition and revenue, with replays and heatmaps included.
- VisitTrack vs Google AnalyticsFree and enormously capable, but cookie-based, consent-gated and hard to read. VisitTrack trades breadth for clarity and revenue.
- VisitTrack vs PostHogAn all-in-one product platform with a generous free tier. VisitTrack is narrower: web traffic and revenue attribution, readable in a minute.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Microsoft Clarity
Add one script tag, connect your payment provider, and see which channels bring paying customers. Run it alongside your current tool for a couple of weeks and compare. 14 days free, no card required.