An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Teams that want Clarity's replays and heatmaps without sending data to an ad company.
Why it’s a Microsoft Clarity alternative: PostHog's session replay and heatmaps come with product analytics, an optional cookieless mode and an EU cloud in Frankfurt. 5K recordings a month are free, and it's open source. See VisitTrack vs PostHog.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
The best-known heatmap and session-recording tool, with on-site surveys and feedback widgets. Since 2026 it's sold as Contentsquare plans — hotjar.com/pricing now redirects to Contentsquare's pricing page.
Best for: Marketing and UX teams that want heatmaps plus surveys from one vendor.
Why it’s a Microsoft Clarity alternative: Hotjar (now sold as Contentsquare plans) has a 200K-session free plan, mature heatmaps, longer retention on Growth (13 months of analytics data) and surveys as a separate plan. Replays are sampled above set volumes.
Pricing (as of October 2026): Contentsquare Experience Analytics (heatmaps and replays): Free plan with 200K sessions/month and up to 10K replays (replay capture sampled at 5%), 1 month of data. Growth from $49/month for 7K sessions and 7K replays, $69 for 10K, $119 for 20K, $409 for 100K; 13 months of analytics data, 2 months of replays. Surveys are a separate Voice of Customer plan (Growth from $99/month). Pro and Enterprise are quoted. Data collection stops at the monthly cap.
Key features
- •Click, move and scroll heatmaps; zone heatmaps on Growth
- •Session replays with AI summaries
- •Funnels, journeys and error monitoring
- •Surveys and feedback (separate Voice of Customer plan)
Pros
- +Mature, easy-to-read heatmaps
- +Large free plan by session count
- +Surveys and feedback from the same vendor
Cons
- −Replays are sampled on Free and above 20K sessions on Growth
- −Heatmaps and surveys are now billed as separate products
- −Hard monthly cap; migration from legacy Hotjar plans is confusing
A conversion-optimization tool with session replay, six heatmap types, funnels, form analytics, friction scoring and feedback surveys.
Best for: EU-focused sites that want a cookieless option and deeper CRO tooling.
Why it’s a Microsoft Clarity alternative: Mouseflow can run with cookies disabled, adds form analytics, friction scoring and attention heatmaps that Clarity lacks, and keeps data from 3 to 12 months depending on plan. Quotas are small for the price.
Pricing (as of October 2026): Free: 500 sessions/month. Essential $39/month (5,000 sessions), Advanced $149 (25,000), Premium $399 (100,000), billed monthly (Essential is $25/month billed yearly). Tracking stops when sessions run out; 14-day trial.
Key features
- •Click, scroll, movement, attention, geo and friction heatmaps
- •Session replay and funnels
- •Form analytics
- •NPS and feedback surveys
Pros
- +The most complete CRO feature set here
- +Cookieless option
- +Unlimited users on every plan
Cons
- −Small session quotas for the price
- −Tracking stops at the cap
- −Lower tiers limited to 1 site and 1 funnel
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who want privacy-first replays with the traffic source and revenue next to each one.
Why it’s a Microsoft Clarity alternative: VisitTrack's replays are opt-in, sampled per session, mask every form field, and store nothing in the visitor's browser, so they work in cookieless mode. Each recording links to the visitor's journey, source and any payment from Stripe, Polar, Lemon Squeezy, Paddle or Razorpay. Unlike Clarity it isn't free (from $5/month after a 14-day trial) and it has no AI summaries or scroll/move heatmaps. See VisitTrack vs Microsoft Clarity.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A digital experience analytics platform built around high-fidelity session replay and autocapture, with frustration signals, funnels and dashboards.
Best for: Larger product teams that need replay fidelity and data governance.
Why it’s a Microsoft Clarity alternative: FullStory excludes sensitive data by default, keeps 12 months of data even on its free plan (30,000 sessions a month), and adds autocapture and frustration analytics. Paid plans are quoted.
Pricing (as of October 2026): FullstoryFree: 30,000 sessions/month, 12 months of data, up to 10 users. Business, Advanced and Enterprise are quoted by sales; surveys, mobile and AI are add-ons.
Key features
- •Autocapture with retroactive analysis
- •High-fidelity session replay
- •Rage/dead-click and error signals
- •Funnels, dashboards, warehouse export
Pros
- +Best-in-class replay and UX diagnosis
- +Generous free plan
- +Sensitive data excluded by default
Cons
- −No public pricing for paid plans
- −Enterprise-oriented and complex
- −Not a marketing-attribution tool
Session replay for engineering and product teams, with console logs, network requests and JavaScript errors attached to each recording.
Best for: Developers who used Clarity recordings to debug errors.
Why it’s a Microsoft Clarity alternative: LogRocket pairs each replay with console logs, network requests and errors — what Clarity's recordings lack for debugging. The free plan is small (1K sessions).
Pricing (as of October 2026): Free: 1K sessions/month. Core: $83/month for 10K sessions, $176 for 25K, $333 for 50K, $717 for 100K (monthly billing). Pro adds Galileo AI. Final price depends on seats, retention and add-ons; 14-day trial.
Key features
- •Replay with console, network and error context
- •Click, scroll and rage-click maps
- •Funnels, paths and surveys
- •Alerting, issue triage and an MCP/API
Pros
- +Best for debugging front-end issues
- +Unlimited analytics and error events
- +Transparent session-based prices
Cons
- −Expensive at high session volumes
- −Small free plan
- −Weak on marketing and traffic-source analytics
A conversion toolkit for small online stores and marketing sites: session recordings, dynamic heatmaps, funnels, form analytics, surveys and live chat.
Best for: Small stores that want recordings, heatmaps, surveys and live chat together.
Why it’s a Microsoft Clarity alternative: Lucky Orange bundles everything on every plan, including surveys and live chat Clarity doesn't have, with 60 days of storage by default.
Pricing (as of October 2026): Build $39/month (3,500 sessions), Expand $249/month (50,000+), Scale $1,049/month (300,000+) on monthly billing; Grow is $72/month billed yearly (10,000 sessions). Every feature on every plan; 60 days of storage by default; 7-day trial.
Key features
- •Dynamic heatmaps and session recordings
- •Funnels and form analytics
- •Surveys and announcements
- •Live chat and live visitor view
Pros
- +All features on every plan
- +Live chat bundled in
- +Strong Shopify integration
Cons
- −No free plan outside Shopify
- −60-day default retention
- −Price jumps sharply above 10K sessions
A marketer-friendly heatmap and A/B testing tool, with scroll and "confetti" maps, recordings, surveys and simple web analytics.
Best for: Marketers who want heatmaps and A/B testing.
Why it’s a Microsoft Clarity alternative: Crazy Egg adds A/B testing to heatmaps and recordings, which Clarity doesn't offer. Its free "instant heatmaps" cover the last 30 days; paid plans are billed yearly.
Pricing (as of October 2026): Free "Instant Heatmaps" (last 30 days, up to 1,000 sessions/day sampled). Paid plans are billed yearly: Starter $29/month (5,000 tracked pageviews, 50 recordings), Plus $99 (150,000 pageviews, 1,000 recordings, A/B testing), Pro $249, Enterprise $599. 30-day trial.
Key features
- •Click, scroll, confetti and overlay heatmaps
- •Session recordings
- •A/B testing and CTAs (Plus and up)
- •Surveys and basic traffic analytics
Pros
- +Simple for marketers
- +A/B testing bundled
- +Unlimited domains and seats
Cons
- −Very few recordings on entry plans
- −Annual billing only
- −Pageview quotas get expensive on busy sites