Comparison
VisitTrack vs Vercel Web Analytics
Updated
TL;DR — the verdict
Choose Vercel Web Analytics if…
your project is deployed on Vercel, you want analytics in one click with the @vercel/analytics package, and pageviews, referrers and a handful of custom events cover your needs.
Choose VisitTrack if…
you need funnels, per-visitor journeys, session replays, Search Console keywords and revenue per channel — or you run sites on more than one host and want one dashboard for all of them.
What is Vercel Web Analytics?
Vercel Web Analytics is the analytics built into Vercel's platform. You enable it in the project dashboard and add the @vercel/analytics package, and it reports pageviews, visitors, top pages, referrers, countries, devices and (on Pro) custom events. Vercel identifies visitors by a hash of the incoming request that's discarded after 24 hours, and it doesn't use third-party cookies.
Its limits follow Vercel's plans. Hobby includes 50,000 events a month with a one-month reporting window and no custom events; once you pass the limit, collection pauses after a three-day grace period. Pro bills $0.03 per 1,000 events with a 12-month window and two properties per custom event; the $10/month Web Analytics Plus add-on extends that to 24 months, eight properties and UTM parameters.
Website: vercel.com/analytics
VisitTrack vs Vercel Web Analytics: feature comparison
Vercel Web Analytics's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Vercel Web Analytics |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | No |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | No |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | YesRequest hash discarded after 24 hours; no third-party cookies |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | Vercel says it's designed to align with data-protection guidance; no cookies |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | PartlyNot documented in detail |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | NoNot in Web Analytics |
| Session replay | YesOpt-in, sampled, every input masked | No |
| Heatmaps | YesClick heatmaps | No |
| Funnels | Yes | No |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | No |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | No |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | PartlyVercel's MCP server exposes Web Analytics tools; no standalone analytics REST API documented |
| Public dashboards | YesShareable public dashboard and embeddable widgets | No |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | Vercel's platform; only for projects deployed on Vercel |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | Not documented |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Hobby: 50k events free; Pro: $0.03 per 1k events (+$10/mo for Web Analytics Plus) |
Vercel Web Analytics vs VisitTrack pricing
Monthly list prices, as of October 2026. Vercel Web Analytics: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Vercel Web Analytics |
|---|---|---|
| 10k pageviews / month | $5/mo | Free on Hobby (custom events need Pro) |
| 100k pageviews / month | $19/mo | Pro plan ($20/mo) + ~$3 in events |
| 1M pageviews / month | $59/mo | Pro plan ($20/mo) + ~$30 in events (+$10 for UTM support) |
- Vercel's Pro plan is $20/month and includes a $20 usage credit shared across Vercel resources, so small analytics bills may be covered by the credit.
- UTM parameter reports require the Web Analytics Plus add-on ($10/month per team) on Pro.
- VisitTrack's price is for analytics alone and covers sites hosted anywhere; it includes UTM, funnels, replays and revenue attribution on every plan.
What happens when you hit Vercel's Hobby analytics limit?
On Hobby, Web Analytics includes 50,000 events a month across all projects. When you exceed it, a three-day grace period starts, and then Vercel stops capturing events — the docs say you can wait before collection resumes or upgrade to Pro. A launch day on Hacker News can burn through that allowance, which is exactly the traffic you'd most want to analyze.
VisitTrack never stops counting when you go over a tier: you're asked to move up, and bots are filtered out before anything is billed.
Vercel Analytics vs VisitTrack for Next.js
Both work well with Next.js. Vercel's package hooks into the framework and tracks client-side navigations automatically; VisitTrack's script tag does the same for any single-page app, and its Next.js guide covers the App Router setup, and server events record what happens off the browser, like payment webhooks.
The difference is what you can ask. Vercel Web Analytics answers "how much traffic, from where"; VisitTrack also answers "which of those visitors signed up, where did they drop out of the funnel, and which channel produced the revenue."
Vercel Web Analytics or VisitTrack: who should choose which?
Vercel Web Analytics is the better fit for
- Projects deployed on Vercel that only need traffic counts
- Teams already paying for Vercel Pro who want analytics on the same bill
- Prototypes where zero setup beats everything else
VisitTrack is the better fit for
- SaaS on Next.js that needs signups and revenue per channel
- Teams with sites on several hosts (Vercel, Netlify, Webflow, Framer)
- Founders who want funnels, journeys and replays in one tool
How to switch from Vercel Web Analytics to VisitTrack
- Add the VisitTrack script to your root layout (or follow the Next.js integration guide); keep @vercel/analytics for now.
- Mirror your Vercel custom events with visitrack('event', 'name') calls and create goals for the important ones.
- Connect your payment provider and pass the visitor id at checkout for revenue attribution.
- After a couple of weeks of matching numbers, remove the <Analytics /> component and disable Web Analytics in the Vercel dashboard.
VisitTrack vs Vercel Web Analytics: FAQ
Is Vercel Web Analytics free?
Partly. On the Hobby plan it includes 50,000 events a month with a one-month reporting window and no custom events, and collection pauses when you exceed it. On Pro it costs $0.03 per 1,000 events, with the Pro plan itself at $20/month (including a $20 usage credit).
Does Vercel Web Analytics use cookies?
No. Vercel identifies visitors with a hash of the incoming request that is discarded after 24 hours, and doesn't use third-party cookies. VisitTrack's cookieless mode uses a similar approach — a server-side hash with a salt that rotates daily.
Can I use VisitTrack on a site hosted on Vercel?
Yes. VisitTrack is a script tag, so it works on any host, including Vercel. The Next.js guide shows how to add it to the App Router with next/script.
Does Vercel Web Analytics have funnels?
No. Vercel Web Analytics reports pageviews, referrers, pages, countries, devices and custom events, but no funnels or per-visitor journeys. VisitTrack includes funnels, journeys and goals on every plan.
Does Vercel Web Analytics track UTM campaigns?
Only with the Web Analytics Plus add-on, which costs $10/month per team on Pro. VisitTrack tracks UTM source, medium and campaign on every plan and attributes revenue to them.
Can I keep my Vercel analytics history?
Vercel doesn't document a bulk export for Web Analytics, so plan on running both tools in parallel while VisitTrack's history builds up. If you have pageview data elsewhere, VisitTrack's historical import accepts it in NDJSON.
Keep comparing
- VisitTrack for Next.jsApp Router setup with next/script in two minutes.
- Install VisitTrackOne script tag, any host.
- UTM builderTag your launch links before you share them.
- VisitTrack vs Cloudflare Web AnalyticsFree, cookie-free page counts and Core Web Vitals — but no custom events, goals or revenue. VisitTrack is the step up when you need answers.
- VisitTrack vs PlausibleOpen-source, EU-hosted and beautifully simple. VisitTrack adds payment-provider revenue attribution, replays and heatmaps on every plan.
- VisitTrack vs PostHogAn all-in-one product platform with a generous free tier. VisitTrack is narrower: web traffic and revenue attribution, readable in a minute.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Vercel Web Analytics
Add one script tag, connect your payment provider, and see which channels bring paying customers. Run it alongside your current tool for a couple of weeks and compare. 14 days free, no card required.