Comparison
VisitTrack vs Plausible
Updated
TL;DR — the verdict
Choose Plausible if…
open source and self-hosting matter to you, you want the most mature privacy-first dashboard with a strong EU data-sovereignty story, and traffic plus goals is all you need.
Choose VisitTrack if…
you sell online and want revenue attributed straight from your payment provider, you'd like funnels, journeys, replays and heatmaps without moving up a tier, and you track several sites with a team.
What is Plausible?
Plausible Analytics is an open-source, privacy-friendly Google Analytics alternative made by a bootstrapped team in Estonia since 2018. It counts visitors with a daily-salted hash instead of cookies, says it needs no cookie banner, hosts its cloud on Hetzner in Germany, and publishes a self-hostable Community Edition under the AGPLv3. Its one-page dashboard is the reference design many newer tools copy.
Plausible has grown up: in 2026 it shipped user journeys, an AI Assistants channel for ChatGPT, Claude and Perplexity referrals, and revenue on funnels. Its revenue model is ecommerce goals — you attach a currency and amount to a custom event yourself — and those goals, funnels, journeys and the Stats API sit on the Business plan. The Community Edition leaves out funnels, journeys, revenue goals and advanced bot filtering.
Website: plausible.io
VisitTrack vs Plausible: feature comparison
Plausible's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Plausible |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | PartlyRevenue goals: amount sent with a custom event (Business plan); revenue on funnels since September 2026 |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | NoNo direct payment-provider integration |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | YesDaily-salted hash; nothing stored on the device |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | No, per Plausible |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | YesBots, referrer spam and data-center traffic filtered |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | PartlyKnown AI crawlers are filtered out, not reported; AI Assistants referral channel since June 2026 |
| Session replay | YesOpt-in, sampled, every input masked | No |
| Heatmaps | YesClick heatmaps | NoScroll depth only |
| Funnels | Yes | YesBusiness plan |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | YesBusiness plan, since May 2026 |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | Yes |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | PartlyStats API on Business; no official MCP server |
| Public dashboards | YesShareable public dashboard and embeddable widgets | YesShared and embedded dashboards (Growth and up) |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | Cloud on Hetzner, Germany; or self-host the AGPLv3 Community Edition |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | ~2.5 KB gzipped (documented) |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Monthly pageviews; Starter, Growth, Business with feature, site and seat limits; 30-day trial |
Plausible vs VisitTrack pricing
Monthly list prices, as of October 2026. Plausible: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Plausible |
|---|---|---|
| 10k pageviews / month | $5/mo | Starter $9 · Growth $14 · Business $19 |
| 100k pageviews / month | $19/mo | Starter $19 · Growth $29 · Business $39 |
| 1M pageviews / month | $59/mo | Starter $69 · Growth $104 · Business $139 |
- Plausible's tiers also limit sites and seats: Starter 1 site, Growth 3 sites and 3 members, Business 10 sites and 10 members. VisitTrack includes unlimited sites and members on every plan.
- The fairest feature match for VisitTrack is Plausible Business (funnels, journeys, revenue goals, API): $39 vs $19 at 100k, $139 vs $59 at 1M.
- Self-hosting the Community Edition is free apart from your server costs, but it leaves out funnels, journeys and revenue goals.
- Both offer 2 months free on yearly billing. Plausible's trial is 30 days, VisitTrack's 14; neither asks for a card.
Can Plausible track revenue from Stripe?
Not directly. Plausible's revenue tracking works through ecommerce goals: your site fires a custom event with a currency and an amount, and Plausible sums it per source. That works for one-off purchases on your own thank-you page, but it misses anything that happens off your site — subscription renewals, Stripe-hosted checkouts that don't return to a page you control, and refunds.
VisitTrack reads payments from the provider's webhook instead. Pass the visitor id at checkout, and every payment from Stripe, Polar, Lemon Squeezy, Paddle or Razorpay is credited to the visitor's first referrer, UTM campaign and landing page, with refunds subtracted automatically. See revenue attribution.
Plausible vs VisitTrack on privacy
Plausible is cookieless for everyone, always. VisitTrack gives you a choice: standard mode keeps an anonymous first-party id (more accurate multi-day journeys and attribution, but generally needs consent in the EU), cookieless mode works like Plausible with a daily-rotating hash, and hybrid mode is cookieless only for visitors in the EU/EEA, UK and Switzerland.
If you want the simplest possible privacy story with no configuration, Plausible's always-cookieless posture is a genuine advantage. If you want cookieless tracking in Europe but full attribution elsewhere, VisitTrack's hybrid mode is the difference.
Where Plausible is stronger
- Open source (AGPLv3) with a self-hostable Community Edition.
- A smaller script (~2.5 KB gzipped vs ~5 KB).
- A longer free trial (30 days) and a long track record since 2018.
- A built-in Google Analytics importer and CSV import.
Where VisitTrack is stronger
- Revenue attribution straight from five payment providers, on every plan.
- Session replays and click heatmaps, which Plausible doesn't offer.
- Funnels, journeys and the API on every plan instead of Business only.
- AI crawler tracking: VisitTrack reports GPTBot, ClaudeBot and PerplexityBot by name; Plausible filters crawlers out.
- An MCP server, so Claude, ChatGPT or Cursor can query your analytics.
Plausible or VisitTrack: who should choose which?
Plausible is the better fit for
- Teams that require open source or self-hosting
- Content sites and blogs that need clean traffic stats
- Organizations that want EU-only hosting and an always-cookieless setup
VisitTrack is the better fit for
- SaaS founders and indie hackers who need revenue per channel
- Teams running several sites who don't want per-site limits
- Anyone who wants replays and heatmaps in their analytics tool
How to switch from Plausible to VisitTrack
- Add the VisitTrack script tag next to Plausible's. See installation.
- Turn on cookieless mode if you want the same no-banner posture you had with Plausible.
- Rename your Plausible goals into VisitTrack events: plausible('Signup') becomes visitrack('signup').
- Connect your payment provider for revenue attribution, and rebuild your funnels.
- Plausible's CSV exports are aggregated reports, not individual events, so keep your Plausible account read-only for old periods or load any event-level data you have through the historical import.
- After two to four weeks of side-by-side numbers, remove Plausible's script.
VisitTrack vs Plausible: FAQ
Is VisitTrack a good Plausible alternative?
Yes, if you want Plausible's privacy-first simplicity plus revenue attribution. VisitTrack is cookieless in cookieless mode, like Plausible, and adds payments from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay credited to their source, plus replays and heatmaps. Plausible is the better choice if you need open source or self-hosting.
Is Plausible cheaper than VisitTrack?
At the entry level they're close; with matching features VisitTrack is cheaper. As of October 2026, 100k pageviews cost $19 on Plausible Starter, $39 on Business and $19 on VisitTrack. Funnels, journeys and revenue goals need Plausible Business; VisitTrack includes them on every plan.
Can I self-host VisitTrack like Plausible?
No. VisitTrack is a hosted service and doesn't offer a self-hosted edition. Plausible publishes an AGPLv3 Community Edition you can run yourself, without funnels, journeys and revenue goals.
Do both tools work without a cookie banner?
Plausible always does, according to Plausible. VisitTrack does in cookieless mode; its default standard mode keeps a first-party id that generally needs consent in the EU. This is general information, not legal advice.
Does Plausible show AI traffic?
Plausible shows referrals from AI assistants like ChatGPT and Perplexity in an AI Assistants channel, and filters AI crawlers out. VisitTrack shows AI referrals too and also reports the crawlers themselves — GPTBot, ClaudeBot, PerplexityBot and others — so you can see which AI tools read your site.
Can I import my Plausible data into VisitTrack?
Only if you have event-level data. Plausible's dashboard CSVs are aggregated, so they can't be replayed as visits. VisitTrack's historical import accepts individual pageviews and events with their original timestamps.
Which has the smaller script?
Plausible. Its script is documented at about 2.5 KB gzipped; VisitTrack's is about 5 KB. Both load asynchronously and don't block rendering.
Keep comparing
- Best Plausible alternativesPrivacy-first tools compared.
- Plausible vs FathomThe two best-known privacy tools, head to head.
- Cookieless trackingHow analytics works without cookies.
- VisitTrack vs Fathom AnalyticsPolished, cookie-free and generous with sites and retention. VisitTrack adds funnels, journeys, replays and payment-provider revenue.
- VisitTrack vs DataFastThe closest match: both attribute revenue to traffic sources. DataFast has more payment integrations; VisitTrack adds replays, heatmaps, unlimited sites and EU hosting.
- VisitTrack vs Simple AnalyticsDutch-hosted analytics with no visitor IDs at all. VisitTrack trades a little of that strictness for journeys, attribution and revenue.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Plausible
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