An event-based product analytics platform for funnels, flows, retention and cohorts, now with session replay, heatmaps, feature flags and experiments in the same product.
Best for: Product teams that want PostHog's analytics depth in a cleaner, analyst-friendly interface.
Why it’s a PostHog alternative: Mixpanel focuses on event analysis — funnels, flows, retention, cohorts — and is generally easier for PMs and analysts to use than PostHog's developer-first UI. Replay, heatmaps, flags and experiments are now included too. Its per-event price is higher than PostHog's past 1M events.
Pricing (as of October 2026): Free up to 1M events/month with unlimited seats and 10K session replays. Growth keeps the first 1M events free, then $0.28 per 1K events up to 20M/month; add-ons (Group Analytics, Data Pipelines) are percentage surcharges. Enterprise is quoted (MTU pricing from $20,000/year per Mixpanel's docs). First year free for eligible startups.
Key features
- •Insights, Funnels, Flows, Retention and saved cohorts
- •Session replay with heatmaps (all plans since July 2025)
- •Feature flags and experiments
- •EU and India data residency
Pros
- +Fast, mature event analysis that non-analysts can learn
- +Generous free tier with unlimited seats
- +Replay, flags and experiments now in one tool
Cons
- −Revenue analysis needs a warehouse connector or your own Stripe pipeline
- −Per-event costs climb quickly past 1M events, plus add-on surcharges
- −Requires a tracking plan; weak as a marketing-site traffic dashboard
An enterprise-grade digital analytics platform: behavioral product analytics, marketing (web) analytics, session replay, experimentation and in-app guides.
Best for: Growth-stage companies that need more behavioral depth and governance.
Why it’s a PostHog alternative: Amplitude has the strongest cohort and journey analysis in the category, a 2M-event free plan, a marketing analytics view and EU residency. Its upper plans are quoted by sales, which is the opposite of PostHog's transparency.
Pricing (as of October 2026): Free up to 2M events/month with 10K session replays, unlimited seats and 1-year retention. Plus is listed as "starts at $0" with the first 2M events free and room for up to 70M events/month (older third-party quotes of $49/month no longer appear on the official page). Growth and Enterprise are quoted by sales.
Key features
- •Behavioral cohorts, funnels, retention, journeys and LTV charts
- •Marketing analytics dashboard with channel grouping
- •Session replay, heatmaps, feature flags and web experiments
- •EU data residency on all plans
Pros
- +The deepest behavioral analysis in this category
- +Large free tier
- +One platform for analytics, replay and experimentation
Cons
- −Steep learning curve and heavy implementation
- −Growth and Enterprise prices aren't published
- −SSO and advanced permissions sit on sales-led plans
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who used PostHog for web analytics and want revenue by channel without a warehouse.
Why it’s a PostHog alternative: If PostHog's web analytics and a few funnels were all you used, VisitTrack is one dashboard: sources, campaigns, pages, journeys, funnels, opt-in session replays and click heatmaps, plus Stripe, Polar, Lemon Squeezy, Paddle or Razorpay revenue credited to first touch. It has no feature flags, experiments or SQL — keep PostHog for those if you need them. See VisitTrack vs PostHog.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Marketing and content teams that just want clean, cookie-free traffic stats.
Why it’s a PostHog alternative: Plausible is the opposite design philosophy to PostHog: one dashboard page, no cookies, a tiny script, EU hosting and an open-source codebase. It covers goals, funnels and revenue goals on higher plans, but not product analytics.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Developers who liked PostHog's open-source model but want something lighter to self-host.
Why it’s a PostHog alternative: OpenPanel combines web analytics with Mixpanel-style events, funnels and retention, is open source and is designed to be self-hosted. It's smaller and less proven than PostHog.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
The most complete open-source Google Analytics alternative: full web analytics, ecommerce, tag manager and, via premium features, heatmaps, session recordings, funnels and A/B testing.
Best for: Organizations that need self-hosted analytics at scale with long-term support.
Why it’s a PostHog alternative: Matomo has been self-hosted at large scale for over 15 years, with a cookieless option, ecommerce, funnels and heatmaps/replays as paid plugins. It's web analytics first, not a product platform.
Pricing (as of October 2026): On-Premise Community edition is free (GPL-3.0); premium plugin bundles start at €275/month (Team, monthly billing). Matomo Cloud is priced by hits: $26/month for 50K, $42 for 100K, $204 for 1M, $1,900 for 10M (monthly billing; 2 months free yearly), with 30 websites and 30 users. 21-day trial, no card.
Key features
- •GA-style reports and segments, no sampling
- •Ecommerce, goals and multi-channel attribution
- •Heatmaps, recordings, funnels, A/B tests (premium/Cloud)
- •Search Console keywords (premium plugin)
Pros
- +Closest feature parity with Google Analytics
- +Full data ownership when self-hosted
- +Cloud hosted in Germany
Cons
- −Complex interface
- −Self-hosted MySQL setups get slow at high traffic
- −Cloud and premium bundles are expensive
A product analytics tool known for autocapture — it records clicks, pageviews and form changes automatically so you can define events after the fact. Heap is now part of Contentsquare.
Best for: Product teams that liked autocapture but want a dedicated product analytics vendor.
Why it’s a PostHog alternative: Heap pioneered capture-everything analytics with retroactive event definitions. Its pricing is quote-only per session and it's now part of Contentsquare, so check the contract terms.
Pricing (as of October 2026): Free up to 10K sessions/month with 6 months of history. Growth, Pro and Premier are priced per session and quoted after you install the snippet — Heap doesn't publish prices. Session replay and heatmaps (Contentsquare Experience Analytics) are add-ons on Pro and Premier.
Key features
- •Autocapture with retroactive event definitions
- •Funnels, journeys, retention and segments
- •Stripe and warehouse sources
- •Replay and heatmaps as Contentsquare add-ons
Pros
- +No tracking plan needed to start
- +Answer questions about past behavior you didn't instrument
- +Contentsquare's replay and heatmaps available
Cons
- −Opaque, per-session pricing that rises with traffic
- −No feature flags or experiments
- −Being folded into Contentsquare Product Analytics, which adds roadmap uncertainty
Session replay for engineering and product teams, with console logs, network requests and JavaScript errors attached to each recording.
Best for: Engineering teams that mainly used PostHog's session replay to debug issues.
Why it’s a PostHog alternative: LogRocket's replays are tied to console logs, network requests and JavaScript errors, which makes it stronger than general-purpose replay for debugging front-end problems.
Pricing (as of October 2026): Free: 1K sessions/month. Core: $83/month for 10K sessions, $176 for 25K, $333 for 50K, $717 for 100K (monthly billing). Pro adds Galileo AI. Final price depends on seats, retention and add-ons; 14-day trial.
Key features
- •Replay with console, network and error context
- •Click, scroll and rage-click maps
- •Funnels, paths and surveys
- •Alerting, issue triage and an MCP/API
Pros
- +Best for debugging front-end issues
- +Unlimited analytics and error events
- +Transparent session-based prices
Cons
- −Expensive at high session volumes
- −Small free plan
- −Weak on marketing and traffic-source analytics