Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: SaaS founders who like Plausible's simplicity but need funnels and revenue by channel.
Why it’s a Plausible alternative: VisitTrack has a similar one-script, privacy-first setup, but funnels, journeys, goals and revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay are on every plan — at 100K events it's $19/month versus Plausible Business at $39. Honest trade-offs: it's hosted-only (no self-hosted edition), newer, and uses a first-party id by default unless you switch on cookieless mode. See VisitTrack vs Plausible.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A hosted, cookie-free web analytics tool focused on a fast, simple dashboard, with every feature on every plan.
Best for: Agencies and site owners who want the same simplicity and many sites on one plan.
Why it’s a Plausible alternative: Fathom is Plausible's closest peer: cookie-free, a single-screen dashboard, Search Console. Every feature is on every plan and 50 sites are included, from $15/month for 100K pageviews. It has no funnels either, and no free trial without a card. Compare them directly in Plausible vs Fathom.
Pricing (as of October 2026): Priced by monthly pageviews (events count toward the limit): $15/month for 100K with 50 sites, $25 for 200K, $45 for 500K, $60 for 1M, $100 for 2M, $200 for 10M. Yearly billing gives 2 months free. 7-day trial; card required.
Key features
- •Single-screen dashboard
- •Custom events with values
- •Google Search Console integration
- •EU isolation: EU visitors anonymized on EU servers
Pros
- +Simple and fast
- +All features on every plan, 50 sites included
- +Low price per pageview at 100K+
Cons
- −No funnels, replays or heatmaps
- −No free plan; trial needs a card
- −Anonymized data is stored on US infrastructure
An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Developers who want a free, open-source Plausible alternative with funnels.
Why it’s a Plausible alternative: Umami is MIT-licensed (more permissive than Plausible's AGPL), its self-hosted edition includes nearly everything — funnels, journeys, retention, attribution, even replays and heatmaps — and Umami Cloud has a free 100K-event tier.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Budget-conscious sites that want a German-hosted, cookie-free tool.
Why it’s a Plausible alternative: Pirsch starts at $6/month for 10K pageviews, includes Search Console and unlimited retention on every plan, and can import your Plausible data. Funnels and revenue metrics need its Plus plan.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team
Revenue-first web analytics for indie makers and startups: traffic sources, goals and funnels, with payments from Stripe, Lemon Squeezy, Polar, Paddle, Shopify and more attributed to the visitor's channel.
Best for: Indie makers who want revenue front and center on the dashboard.
Why it’s a Plausible alternative: DataFast is built around revenue: connect Stripe, Lemon Squeezy, Polar, Paddle or Shopify and payments show up by referrer and campaign. Its default script uses cookies, which is a step back from Plausible's consent posture unless you use its cookieless script. See VisitTrack vs DataFast.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Starter (1 site) $9/month for 10K events, $19 for 100K, $69 for 1M, $169 for 10M; Growth (30 sites, 30 members) $19 for 10K, $39 for 100K, $139 for 1M. Yearly billing gives 2 months free. 14-day trial, no card; no free plan.
Key features
- •Revenue by referrer, campaign and country
- •Funnels, goals, journeys and a realtime map
- •Search Console and X mention tracking
- •API, CLI and MCP server
Pros
- +Widest list of payment integrations
- +Built for founders: revenue on the main dashboard
- +Active, fast-shipping product
Cons
- −Default script uses cookies, so EU visitors need consent
- −Starter plan covers only one website
- −Infrastructure mostly outside the EU; no replays or heatmaps
A Dutch, cookie-free web analytics tool that stores no personal data and keeps all data in the Netherlands, with an AI assistant for questions about your stats.
Best for: EU companies that want even stricter data residency than Plausible.
Why it’s a Plausible alternative: Simple Analytics keeps all data in the Netherlands and stores no personal data by design, with a free plan for small sites. It's pricier per pageview than Plausible and doesn't do revenue.
Pricing (as of October 2026): Free plan: 5 websites, 30-day history, badge required. Paid plans in EUR: Simple €20/month for 100K pageviews (10 sites, 1 user), €30 for 250K, €40 for 500K, €60 for 1M, €160 for 10M; extra users €20/month. Yearly billing gives 2 months free. 14-day trial, no card.
Key features
- •Cookie-free dashboard with AI assistant
- •Goals, funnels and automated events
- •Data never leaves the Netherlands
- •GA4 side-by-side proof of concept (enterprise)
Pros
- +Strictest EU data stance in this group
- +Usable free plan
- +No personal data stored by design
Cons
- −No revenue attribution
- −No replays or heatmaps
- −Higher entry price and per-seat charges
A young, fast-growing open-source (AGPL-3.0) web analytics tool with funnels, a real-time globe, Search Console and, on Pro, session replay.
Best for: Open-source fans who want more insight than Plausible shows.
Why it’s a Plausible alternative: Rybbit is AGPL-licensed like Plausible, but adds a real-time globe, user journeys and, on Pro, session replay. Its script is heavier (about 11 KB gzipped).
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Standard $19/month for 100K, $69 for 1M, $249 for 10M (5 sites); Pro $39/month for 100K, $139 for 1M, adding session replay and unlimited sites. Annual billing costs 8× the monthly price. 7-day trial. Free to self-host.
Key features
- •Funnels, goals and custom events
- •Real-time globe and user journeys
- •Search Console integration
- •Session replay on Pro
Pros
- +Open source with a large community
- +EU hosting (Germany, Finland)
- +Broad feature set for its price
Cons
- −No revenue attribution
- −Replay only on Pro
- −Heavier script than most privacy tools (about 11 KB gzipped)
The most complete open-source Google Analytics alternative: full web analytics, ecommerce, tag manager and, via premium features, heatmaps, session recordings, funnels and A/B testing.
Best for: Teams that outgrew Plausible's simplicity and need GA-level depth on their own servers.
Why it’s a Plausible alternative: Matomo is the full-featured end of open-source analytics: segments, ecommerce, multi-channel attribution and (premium) heatmaps and recordings. Expect a much more complex interface.
Pricing (as of October 2026): On-Premise Community edition is free (GPL-3.0); premium plugin bundles start at €275/month (Team, monthly billing). Matomo Cloud is priced by hits: $26/month for 50K, $42 for 100K, $204 for 1M, $1,900 for 10M (monthly billing; 2 months free yearly), with 30 websites and 30 users. 21-day trial, no card.
Key features
- •GA-style reports and segments, no sampling
- •Ecommerce, goals and multi-channel attribution
- •Heatmaps, recordings, funnels, A/B tests (premium/Cloud)
- •Search Console keywords (premium plugin)
Pros
- +Closest feature parity with Google Analytics
- +Full data ownership when self-hosted
- +Cloud hosted in Germany
Cons
- −Complex interface
- −Self-hosted MySQL setups get slow at high traffic
- −Cloud and premium bundles are expensive
An open-source (AGPL-3.0) analytics suite combining cookie-free web analytics with error tracking, performance monitoring and, on Plus, session replay, feature flags and A/B tests.
Best for: Developers who want analytics plus error and performance monitoring.
Why it’s a Plausible alternative: Swetrix is open source and EU-hosted, adds error tracking and performance metrics, and syncs revenue from Stripe and Paddle. Replay and feature flags are on its Plus plan.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Standard $19/month for 100K, $79 for 1M, $249 for 10M (10 sites); Plus $39/month for 100K, $179 for 1M, adding replay, feature flags and A/B tests. Yearly billing gives 2 months free. 14-day trial (payment method required). Free to self-host.
Key features
- •Web analytics, funnels and custom events
- •Error tracking and performance monitoring
- •Search Console and revenue from Stripe/Paddle
- •Replay, flags and A/B tests on Plus
Pros
- +Open source, EU-hosted
- +Analytics, errors and performance in one tool
- +Revenue sync from Stripe and Paddle
Cons
- −Trial needs a payment method
- −Replay only on Plus
- −Per-visitor revenue attribution needs extra setup