Privacy-first web analytics
Rybbit vs Umami: which should you use in 2026?
Updated
Key takeaways: Rybbit vs Umami
Pick Rybbit if…
- You want Web Vitals, error tracking, retention and user profiles alongside traffic analytics.
- You want Search Console data in the same dashboard.
- You want EU hosting (Hetzner in Germany and Finland) on the managed cloud.
- Session replay on the Pro plan, without buying a separate tool.
Pick Umami if…
- You want a free hosted plan: Hobby covers 100K events a month for one site.
- You prefer the permissive MIT license, e.g. to embed or modify it in a commercial product.
- You value a bigger community and longer track record (Umami's repo dates from 2020; Rybbit's from 2025).
- You need revenue tracking — Umami supports revenue on all cloud plans.
Rybbit vs Umami at a glance
Facts from each vendor's public pages, checked October 2026.
| Feature | Rybbit | Umami |
|---|---|---|
| Made by | RybbitTomato.gg LLC (US); repo created 2025 | UmamiUmami Software, Inc.; repo created 2020 |
| License | RybbitAGPL-3.0 | UmamiMIT |
| Free cloud plan | RybbitNo (7-day trial) | UmamiYes — Hobby: 100K events, 1 site, 6-month retention |
| Paid pricing unit | RybbitMonthly pageviews | UmamiMonthly events (pageviews, custom events and stored event properties) |
| Entry paid plan | RybbitStandard $19/mo (100K), Pro $39/mo | UmamiPro $20/mo (1M events), then $0.00003/event |
| Hosting / data location | RybbitHetzner, Germany and Finland | UmamiUS and EU cloud regions |
| Cookies / consent | RybbitNo cookies or local storage; daily re-salted IDs | UmamiNo cookies; no personal data stored |
| Session replay | RybbitPro plan | UmamiBusiness plan (5K replays included) |
| Heatmaps | RybbitNo | UmamiBusiness plan |
| Funnels, goals, journeys | RybbitYes | UmamiYes, all plans |
| Revenue tracking | RybbitNo native revenue attribution | UmamiYes, all plans |
| Search Console | RybbitYes (self-host needs your own Google OAuth) | UmamiNot found in docs |
| Self-hosting | RybbitFree; Docker + ClickHouse, ≥ 2GB RAM | UmamiFree; Node.js + PostgreSQL |
Rybbit vs Umami for privacy and GDPR
Both are cookie-free by design and say no consent banner is needed. Rybbit stores no cookies or local storage and re-salts visitor IDs daily; Umami stores no cookies and no personal data. Self-hosting either one means visitor data never leaves your servers — the strongest GDPR position available.
On the managed clouds, Rybbit stores data on Hetzner in Germany and Finland (session replays in Cloudflare R2), and uses Anthropic and OpenAI in the US for its AI features. Umami Cloud offers US and EU regions.
Rybbit vs Umami pricing at three traffic levels
Umami has a free tier and cheaper high-volume pricing; Rybbit starts at 100K pageviews. Monthly billing, as of October 2026:
| Monthly traffic | 100K/mo | 1M/mo | 10M/mo |
|---|---|---|---|
| Rybbit | 100K/mo: $19 Standard / $39 Pro | 1M/mo: $69 Standard / $139 Pro | 10M/mo: $249 Standard / $499 Pro |
| Umami | 100K/mo: $0 Hobby (1 site) | 1M/mo: $20 Pro | 10M/mo: $200 Business (or ≈ $290 on Pro) |
Rybbit annual billing costs 8× monthly ("4 months free"). Umami bills monthly only, and each stored event property counts as a billable event, so property-heavy tracking uses quota faster. Self-hosting either is free.
Self-hosting Rybbit vs Umami
Umami is one of the easiest analytics tools to self-host: a Node.js app with PostgreSQL, deployable on a small VPS or a platform like Railway or Vercel plus a managed database. Rybbit runs via Docker and uses ClickHouse, needing at least 2GB of RAM; ClickHouse scales well for large event volumes but is heavier to operate.
Some features are cloud-only on each: Rybbit's email reports and Pages view, Umami's email reports and streaming API.
Who each one is for
Umami fits developers who want a lightweight, permissively licensed tracker they can run anywhere, and small sites happy on the free Hobby plan. Rybbit fits teams who want an open-source analytics tool with more product-analytics depth — replay, errors, Web Vitals, profiles — and EU-hosted cloud.
Migrating from Umami to Rybbit
Rybbit imports Umami data via CSV (as well as Simple Analytics CSV and Plausible ZIP exports). On Rybbit Cloud, one import can run per organization with a two-hour timeout, and imported events count toward your quota. Umami Cloud's import is handled by its team on Pro and up, and accepts self-hosted Umami PostgreSQL exports or CSV.
Rybbit vs Umami: frequently asked questions
Is Rybbit open source?
Yes. Rybbit is open source under the AGPL-3.0 license and free to self-host with Docker and ClickHouse. Umami is open source under the more permissive MIT license.
Does Umami have a free plan?
Yes. Umami Cloud's Hobby plan is free for 100K events a month on one website with six months of retention. Rybbit has no free cloud plan, only a 7-day trial.
Which is cheaper at 1 million pageviews?
Umami. Umami Pro is $20/mo including 1M events, while Rybbit Standard is $69/mo at 1M pageviews (Pro $139).
Do Rybbit and Umami need a cookie banner?
Both say no: neither sets cookies or stores personal data. As always, your own legal assessment depends on the rest of your site.
Does Umami have session replay?
Yes, on its Business plan, which includes 5,000 replays a month and heatmaps. Rybbit includes session replay on its Pro plan.
Can I import Umami data into Rybbit?
Yes. Rybbit's data import accepts Umami CSV exports, plus Simple Analytics CSV and Plausible ZIP exports.
Sources and methodology
Prices and features were checked on each vendor's public pages in October 2026. Vendors change plans often — confirm on the official pricing page before you buy. VisitTrack publishes this comparison and competes with some of these tools; we have no affiliate relationship with either vendor.
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