Privacy-first web analytics
Umami vs Plausible: which should you use in 2026?
Updated
Key takeaways: Umami vs Plausible
Pick Umami if…
- You want to start free — Umami Cloud's Hobby plan covers 100K events a month.
- You want an MIT license with no copyleft obligations.
- You want funnels, journeys, retention and revenue on every plan, plus replay and heatmaps on Business.
- You're above 1M events a month: Umami Pro is $20 for 1M; Plausible Starter is $69.
Pick Plausible if…
- Your data must be stored only in the EU, by an EU company.
- You're leaving Google Analytics and want to import GA4 history.
- You want Google Search Console data in the dashboard.
- You want a yearly discount (two months free) — Umami bills monthly only.
Umami vs Plausible at a glance
Facts from each vendor's public pages, checked October 2026.
| Feature | Umami | Plausible |
|---|---|---|
| License | UmamiMIT | PlausibleAGPLv3 (Community Edition) |
| Free plan | UmamiHobby: 100K events, 1 site, 6-month retention | PlausibleNo (30-day trial) |
| Paid pricing | UmamiPro $20/mo (1M events, then $0.00003/event); Business $200/mo (10M) | PlausibleStarter $9–$169, Growth $14–$254, Business $19–$339 (10K–10M pageviews) |
| What counts | UmamiPageviews, custom events and each stored event property | PlausiblePageviews and custom events |
| Cloud data location | UmamiUS and EU regions | PlausibleGermany only |
| Cookies / consent | UmamiNo cookies, no personal data | PlausibleNo cookies, no persistent identifiers |
| Funnels & journeys | UmamiAll plans | PlausibleBusiness plan |
| Revenue | UmamiAll plans | PlausibleBusiness plan |
| Session replay / heatmaps | UmamiBusiness plan | PlausibleNo |
| Search Console | UmamiNot found in docs | PlausibleYes |
| GA import | UmamiNot documented | PlausibleYes, GA4 |
| Self-hosted extras missing | UmamiEmail reports, streaming API | PlausibleFunnels, journeys, revenue goals, SSO, Sites API |
| Script size | Umami≈ 2KB | Plausible≈ 2.5KB |
Umami vs Plausible for privacy and GDPR
Both are cookie-free, collect no personal data and are commonly run without a consent banner. Self-hosting either removes third-party processors entirely. On their managed clouds, Plausible keeps everything in Germany, while Umami Cloud offers a choice of US and EU regions — choose EU if you want the same posture as Plausible.
Umami vs Plausible pricing at three traffic levels
Umami prices by events with a free tier and per-event overage; Plausible prices by pageviews in fixed tiers. Monthly, October 2026:
| Monthly traffic | 100K/mo | 1M/mo | 10M/mo |
|---|---|---|---|
| Umami | 100K/mo: $0 (Hobby, 1 site) · $20 (Pro) | 1M/mo: $20 (Pro) | 10M/mo: $200 (Business) · ≈ $290 (Pro) |
| Plausible | 100K/mo: $19 Starter · $39 Business | 1M/mo: $69 Starter · $139 Business | 10M/mo: $169 Starter · $339 Business |
Umami counts every stored event property as a billable event, so property-heavy tracking costs more than these figures suggest. Plausible yearly billing is 10× monthly; Umami has no yearly discount.
Self-hosting Umami vs Plausible
Umami's self-hosted stack is light: a Node.js app with PostgreSQL. It's one of the easiest analytics tools to run on a small VPS or a PaaS. Plausible Community Edition runs via Docker Compose with PostgreSQL and ClickHouse; it handles large volumes well but needs more memory, and it's released about twice a year, so it lags the cloud. Plausible CE also leaves out funnels, journeys, ecommerce revenue goals and SSO.
Who each one is for
Umami suits developers, startups and high-traffic sites that want low cost, permissive licensing and more analytics depth per dollar. Plausible suits businesses and EU organizations that want a reliable, EU-only managed service with GA import and Search Console, and are happy to pay for it.
Moving between Umami and Plausible
Plausible imports from GA4 and CSV; Umami Cloud's import (via its team, Pro and up) accepts self-hosted Umami exports or CSV. There's no direct importer between the two documented on either side, so most switches start fresh after a parallel-run period, keeping a CSV export of the old history.
Umami vs Plausible: frequently asked questions
Is Umami free?
Yes. Umami is free to self-host (MIT), and Umami Cloud's Hobby plan is free for 100K events a month on one site. Plausible has no free plan but offers a 30-day trial.
Is Umami cheaper than Plausible?
At most volumes, yes. Umami Pro costs $20/mo for 1M events versus $69 on Plausible Starter, but Umami counts stored event properties as events.
Which is easier to self-host, Umami or Plausible?
Umami — it needs only Node.js and PostgreSQL. Plausible Community Edition needs PostgreSQL and ClickHouse and omits several cloud features.
Do Umami and Plausible need cookie banners?
Both say no: neither uses cookies or collects personal data.
Does Plausible have session replay like Umami?
No. Plausible doesn't offer session replay or heatmaps; Umami includes them on its Business plan.
Can Umami import Google Analytics data?
Umami doesn't document a Google Analytics importer as of October 2026. Plausible does import GA4.
Sources and methodology
Prices and features were checked on each vendor's public pages in October 2026. Vendors change plans often — confirm on the official pricing page before you buy. VisitTrack publishes this comparison and competes with some of these tools; we have no affiliate relationship with either vendor.
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