A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Umami self-hosters who want to stop maintaining a server.
Why it’s a Umami alternative: Plausible's hosted cloud is the most polished cookie-free dashboard, with Search Console keywords and EU hosting, from $9/month. Its own self-hosted Community Edition is heavier than Umami (PostgreSQL plus ClickHouse) and lacks funnels.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
A young, fast-growing open-source (AGPL-3.0) web analytics tool with funnels, a real-time globe, Search Console and, on Pro, session replay.
Best for: Developers who want an open-source tool with more built in.
Why it’s a Umami alternative: Rybbit is AGPL-licensed and self-hostable like Umami, with a real-time globe, funnels, journeys, Search Console and — on its cloud Pro plan — session replay. Cloud starts at $19/month for 100K pageviews.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Standard $19/month for 100K, $69 for 1M, $249 for 10M (5 sites); Pro $39/month for 100K, $139 for 1M, adding session replay and unlimited sites. Annual billing costs 8× the monthly price. 7-day trial. Free to self-host.
Key features
- •Funnels, goals and custom events
- •Real-time globe and user journeys
- •Search Console integration
- •Session replay on Pro
Pros
- +Open source with a large community
- +EU hosting (Germany, Finland)
- +Broad feature set for its price
Cons
- −No revenue attribution
- −Replay only on Pro
- −Heavier script than most privacy tools (about 11 KB gzipped)
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Teams that want Umami's simplicity plus product analytics.
Why it’s a Umami alternative: OpenPanel combines web analytics with events, funnels, retention, user profiles and session replay, is AGPL-licensed and self-hostable, and its cloud starts at $2.50/month.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who'd rather not self-host and need revenue by channel.
Why it’s a Umami alternative: VisitTrack is hosted-only — the honest trade-off versus Umami — but it adds automatic revenue attribution (Stripe, Polar, Lemon Squeezy, Paddle, Razorpay), Search Console keywords, live visitors, journeys, and session replays and click heatmaps on every plan from $5/month. Use cookieless mode to match Umami's no-storage default. See VisitTrack vs Umami.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
The most complete open-source Google Analytics alternative: full web analytics, ecommerce, tag manager and, via premium features, heatmaps, session recordings, funnels and A/B testing.
Best for: Organizations that need much deeper self-hosted analytics.
Why it’s a Umami alternative: Matomo's free On-Premise edition offers segments, ecommerce, goals and custom reports, with heatmaps, recordings and Search Console as premium plugins. It's heavier to run and more complex than Umami.
Pricing (as of October 2026): On-Premise Community edition is free (GPL-3.0); premium plugin bundles start at €275/month (Team, monthly billing). Matomo Cloud is priced by hits: $26/month for 50K, $42 for 100K, $204 for 1M, $1,900 for 10M (monthly billing; 2 months free yearly), with 30 websites and 30 users. 21-day trial, no card.
Key features
- •GA-style reports and segments, no sampling
- •Ecommerce, goals and multi-channel attribution
- •Heatmaps, recordings, funnels, A/B tests (premium/Cloud)
- •Search Console keywords (premium plugin)
Pros
- +Closest feature parity with Google Analytics
- +Full data ownership when self-hosted
- +Cloud hosted in Germany
Cons
- −Complex interface
- −Self-hosted MySQL setups get slow at high traffic
- −Cloud and premium bundles are expensive
A tiny, open-source, privacy-first pageview counter, free to use hosted for reasonable public usage or to self-host.
Best for: Personal sites that want something even lighter.
Why it’s a Umami alternative: GoatCounter is free, open source, runs on SQLite, and can import server logs — the smallest possible footprint if Umami feels like too much.
Pricing (as of October 2026): Free hosted service for reasonable usage, funded by donations; no paid tiers listed. Free to self-host (SQLite or PostgreSQL).
Key features
- •Pageviews, referrers, browsers and screen sizes
- •JS snippet, pixel, API or log-file import
- •Basic events
- •Script of about 3 KB
Pros
- +Free and tiny
- +Log-file import works without any client script
- +Simple self-hosting
Cons
- −No funnels, goals or revenue
- −Essentially a one-maintainer project
- −Minimal dashboards
An open-source (AGPL-3.0) analytics suite combining cookie-free web analytics with error tracking, performance monitoring and, on Plus, session replay, feature flags and A/B tests.
Best for: Developers who want analytics, errors and performance monitoring self-hosted.
Why it’s a Umami alternative: Swetrix is AGPL-licensed with a free Community Edition, and adds error tracking, Web Vitals and Stripe/Paddle revenue sync to cookie-free analytics.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Standard $19/month for 100K, $79 for 1M, $249 for 10M (10 sites); Plus $39/month for 100K, $179 for 1M, adding replay, feature flags and A/B tests. Yearly billing gives 2 months free. 14-day trial (payment method required). Free to self-host.
Key features
- •Web analytics, funnels and custom events
- •Error tracking and performance monitoring
- •Search Console and revenue from Stripe/Paddle
- •Replay, flags and A/B tests on Plus
Pros
- +Open source, EU-hosted
- +Analytics, errors and performance in one tool
- +Revenue sync from Stripe and Paddle
Cons
- −Trial needs a payment method
- −Replay only on Plus
- −Per-visitor revenue attribution needs extra setup
An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Product teams that need far more than web analytics.
Why it’s a Umami alternative: PostHog adds product analytics, replay, feature flags and experiments, with a large free cloud tier and a cookieless mode. Its self-hosted option is hobby-grade, so most users take the cloud.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Sites that want a cheap hosted tool with Search Console.
Why it’s a Umami alternative: Pirsch is hosted in Germany, cookie-free, starts at $6/month and includes Search Console on every plan — two things Umami Cloud's free tier doesn't give you.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team