Comparison
VisitTrack vs Amplitude
Updated
TL;DR — the verdict
Choose Amplitude if…
you're a product or growth team that needs behavioral cohorts, predictions, experiments, in-app guides and surveys at scale, and you'll invest in instrumentation.
Choose VisitTrack if…
you want to know which referrers, campaigns and pages bring paying customers, with funnels, journeys and replays, from one script tag and a dashboard you can read in a minute.
What is Amplitude?
Amplitude is a leading digital analytics platform used by large product organizations: product analytics, web analytics, session replay, experiments, feature flags, guides and surveys, plus AI agents that analyze data for you. Its free plan includes 2M events and 10,000 session replays a month; Plus, Growth and Enterprise add cohorts, retention, campaign reporting, predictions and more, with Growth and Enterprise priced by sales.
Amplitude has added web analytics and an install wizard that instruments apps and sets up its MCP server, which lowers the setup bar. It's still a platform designed around an event taxonomy and product questions, and its full campaign reporting sits on the higher tiers.
Website: amplitude.com
VisitTrack vs Amplitude: feature comparison
Amplitude's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Amplitude |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | PartlyRevenue from events you send; LTV not covered on its pricing page |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | NoNo native payment-provider attribution documented |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | PartlyConfigurable; SDK persists an identifier by default |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | Generally yes in the EU with default settings |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | PartlyNot documented in detail |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | No |
| Session replay | YesOpt-in, sampled, every input masked | Yes10,000 replays/month on Free |
| Heatmaps | YesClick heatmaps | PartlyNot documented on its pricing page |
| Funnels | Yes | Yes |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | YesJourneys and pathfinder charts |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | NoNot documented |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | YesAPIs and an official MCP server |
| Public dashboards | YesShareable public dashboard and embeddable widgets | PartlyDashboard sharing; public links not documented |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | US or EU data centers |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | Not documented |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Free up to 2M events/month; Plus from $0 for the first 2M; Growth and Enterprise by quote |
Amplitude vs VisitTrack pricing
Monthly list prices, as of October 2026. Amplitude: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Amplitude |
|---|---|---|
| 100k events / month | $19/mo | Free |
| 1M events / month | $59/mo | Free |
| 5M events / month | $129/mo | Plus, usage-based; Growth by quote |
- Amplitude's free plan — 2M events and 10,000 replays a month — is the largest free tier among the tools we compare.
- Full campaign reporting and conversion drivers are on Growth and Enterprise, which are priced by quote.
- VisitTrack has no free plan; every feature is on every plan from $5/month, with a 14-day trial.
Amplitude vs VisitTrack for a small SaaS
Amplitude is built for teams that run analytics as a discipline: an event taxonomy, behavioral cohorts, experiments and predictions. A two-person SaaS can use the free tier, but most of its power goes unused unless someone owns the tracking plan.
VisitTrack is the opposite trade: fewer analytical primitives, more answers on day one. Install the script, connect Stripe, Polar, Lemon Squeezy, Paddle or Razorpay, and the Revenue tab shows revenue per referrer, campaign and landing page. Funnels, journeys and session replays cover the path in between.
Where Amplitude is stronger
- Behavioral cohorts, predictions and conversion drivers.
- Experiments, feature flags, in-app guides and surveys in one platform.
- The largest free tier here: 2M events a month.
- Enterprise governance, SSO and data residency for large organizations.
Where VisitTrack is stronger
- Revenue attribution from payment providers, without instrumenting revenue events.
- Cookieless and EU-only hybrid tracking modes.
- Search Console keywords and AI crawler tracking.
- One plan with every feature, priced by events, no sales call.
Amplitude or VisitTrack: who should choose which?
Amplitude is the better fit for
- Product and growth teams at scale-ups and enterprises
- Teams running experiments and in-app guides
- Organizations with a dedicated analytics owner
VisitTrack is the better fit for
- Founders and small teams focused on acquisition and revenue
- Marketing sites, landing pages and SaaS front doors
- Anyone who wants analytics without a tracking plan
How to switch from Amplitude to VisitTrack
- Add VisitTrack to your website; keep Amplitude in your product if you rely on it. See installation.
- Send signups and other milestones as VisitTrack events, from the browser or your server.
- Connect your payment provider for revenue attribution.
- Export raw events with Amplitude's export API and load web events through the historical import.
- Compare a few weeks of channel data before deciding what each tool owns.
VisitTrack vs Amplitude: FAQ
Is VisitTrack an Amplitude alternative?
For website, acquisition and revenue analytics, yes; for enterprise product analytics, experiments and guides, no. VisitTrack covers traffic, funnels, journeys, replays, heatmaps and payment attribution with one script tag.
Is Amplitude free?
Amplitude has a free plan with 2M events and 10,000 session replays per month, as of October 2026. Plus starts at $0 for the first 2M events and scales with volume; Growth and Enterprise are priced by quote.
Can Amplitude track revenue from Stripe?
Amplitude tracks revenue from events you send, but doesn't document a native payment-provider attribution like VisitTrack's. VisitTrack credits each Stripe, Polar, Lemon Squeezy, Paddle or Razorpay payment to the visitor's first-touch referrer, campaign and landing page.
Does Amplitude need a cookie banner?
With its default SDK settings, generally yes in the EU, since it persists an identifier on the device. VisitTrack's cookieless mode stores nothing on the device. This is general information, not legal advice.
Can I use Amplitude and VisitTrack together?
Yes. A common split is VisitTrack for acquisition and revenue attribution on the website, and Amplitude for in-product behavior. VisitTrack's identify() ties visitors to your user ids so the two can be lined up.
Does Amplitude have an MCP server?
Yes, Amplitude offers an official MCP server, installed by its setup wizard. VisitTrack's MCP server lets Claude, ChatGPT or Cursor query your analytics and, with write access, create goals and funnels — see API, CSV and MCP.
Keep comparing
- Amplitude alternativesLighter analytics for small teams.
- Server eventsRecord signups and payments from your backend.
- LTV calculatorEstimate customer lifetime value.
- VisitTrack vs MixpanelEvent-based product analytics with deep funnels, flows and cohorts. VisitTrack focuses on web acquisition and revenue, with no tracking plan to design.
- VisitTrack vs PostHogAn all-in-one product platform with a generous free tier. VisitTrack is narrower: web traffic and revenue attribution, readable in a minute.
- VisitTrack vs UsermavenSales-led multi-touch marketing attribution for B2B SaaS and agencies. VisitTrack is self-serve, publicly priced and attributes payments directly.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Amplitude
Add one script tag, connect your payment provider, and see which channels bring paying customers. Run it alongside your current tool for a couple of weeks and compare. 14 days free, no card required.