An event-based product analytics platform for funnels, flows, retention and cohorts, now with session replay, heatmaps, feature flags and experiments in the same product.
Best for: Product teams that want Amplitude-level event analysis with a price they can calculate.
Why it’s a Amplitude alternative: Mixpanel matches Amplitude on the core — funnels, flows, retention, cohorts — and its Growth plan is self-serve with a published per-event rate ($0.28 per 1K after 1M free, up to 20M events). It's generally considered quicker for non-analysts to learn. See VisitTrack vs Mixpanel.
Pricing (as of October 2026): Free up to 1M events/month with unlimited seats and 10K session replays. Growth keeps the first 1M events free, then $0.28 per 1K events up to 20M/month; add-ons (Group Analytics, Data Pipelines) are percentage surcharges. Enterprise is quoted (MTU pricing from $20,000/year per Mixpanel's docs). First year free for eligible startups.
Key features
- •Insights, Funnels, Flows, Retention and saved cohorts
- •Session replay with heatmaps (all plans since July 2025)
- •Feature flags and experiments
- •EU and India data residency
Pros
- +Fast, mature event analysis that non-analysts can learn
- +Generous free tier with unlimited seats
- +Replay, flags and experiments now in one tool
Cons
- −Revenue analysis needs a warehouse connector or your own Stripe pipeline
- −Per-event costs climb quickly past 1M events, plus add-on surcharges
- −Requires a tracking plan; weak as a marketing-site traffic dashboard
An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Startups that want analytics, replay, feature flags and experiments without separate contracts.
Why it’s a Amplitude alternative: PostHog covers most of what Amplitude bundles — product and web analytics, replay, experiments, surveys — with public usage pricing and a free allowance on each product. It's open source and has an EU cloud. See VisitTrack vs PostHog.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
A product analytics tool known for autocapture — it records clicks, pageviews and form changes automatically so you can define events after the fact. Heap is now part of Contentsquare.
Best for: Teams that found Amplitude's taxonomy work too slow.
Why it’s a Amplitude alternative: Heap's autocapture records interactions without a tracking plan, so you can answer questions about behavior you didn't instrument in advance. Like Amplitude's upper tiers, its paid plans are quote-only.
Pricing (as of October 2026): Free up to 10K sessions/month with 6 months of history. Growth, Pro and Premier are priced per session and quoted after you install the snippet — Heap doesn't publish prices. Session replay and heatmaps (Contentsquare Experience Analytics) are add-ons on Pro and Premier.
Key features
- •Autocapture with retroactive event definitions
- •Funnels, journeys, retention and segments
- •Stripe and warehouse sources
- •Replay and heatmaps as Contentsquare add-ons
Pros
- +No tracking plan needed to start
- +Answer questions about past behavior you didn't instrument
- +Contentsquare's replay and heatmaps available
Cons
- −Opaque, per-session pricing that rises with traffic
- −No feature flags or experiments
- −Being folded into Contentsquare Product Analytics, which adds roadmap uncertainty
A product experience platform that combines product analytics with in-app guides, onboarding flows, NPS surveys, feedback and roadmaps.
Best for: B2B SaaS teams whose real goal is feature adoption and onboarding.
Why it’s a Amplitude alternative: Pendo pairs product analytics with in-app guides, NPS and feedback — overlapping with Amplitude's Guides and Surveys but built around product-ops workflows. Free to 500 MAUs; paid plans are quoted.
Pricing (as of October 2026): Free for up to 500 monthly active users (analytics, in-app guides, Pendo-branded NPS and roadmaps). Base, Core and Ultimate plans are quote-only, priced by MAUs and feature bundle.
Key features
- •Product analytics with retroactive tagging
- •In-app guides and onboarding
- •NPS, feedback and roadmaps
- •Session replay on Core and above
Pros
- +Analytics and in-app onboarding in one tool
- +Strong for product-ops teams in B2B SaaS
- +US, EU, Japan and Australia hosting
Cons
- −Every paid plan is quote-only
- −Heavy for small teams; the free plan caps at 500 MAUs
- −No revenue or payment-provider analytics
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Developers who want Amplitude-style charts on infrastructure they control.
Why it’s a Amplitude alternative: OpenPanel is open source and self-hostable, with events, funnels, retention and a web analytics view. It's far less mature than Amplitude, but you own the data and the bill.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
A digital experience analytics platform built around high-fidelity session replay and autocapture, with frustration signals, funnels and dashboards.
Best for: Teams whose main Amplitude use was diagnosing UX friction.
Why it’s a Amplitude alternative: If you leaned on Amplitude's session replay and heatmaps more than on cohorts, FullStory is replay-first with frustration signals (rage clicks, dead clicks) and a 30,000-session free plan. Its paid plans are quoted by sales.
Pricing (as of October 2026): FullstoryFree: 30,000 sessions/month, 12 months of data, up to 10 users. Business, Advanced and Enterprise are quoted by sales; surveys, mobile and AI are add-ons.
Key features
- •Autocapture with retroactive analysis
- •High-fidelity session replay
- •Rage/dead-click and error signals
- •Funnels, dashboards, warehouse export
Pros
- +Best-in-class replay and UX diagnosis
- +Generous free plan
- +Sensitive data excluded by default
Cons
- −No public pricing for paid plans
- −Enterprise-oriented and complex
- −Not a marketing-attribution tool
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders using Amplitude mostly for acquisition, conversion and revenue questions.
Why it’s a Amplitude alternative: VisitTrack isn't a behavioral cohort tool, and we won't pretend otherwise. But if your Amplitude charts were mostly sources, signup funnels and revenue, it answers those with one script tag and a billing-provider webhook that credits every payment to the channel, campaign and page that earned it.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
Website and product analytics for B2B SaaS marketing teams, with autocapture, multi-touch attribution, ad-spend ROAS and CRM integrations.
Best for: SaaS marketing and growth teams that want product and web analytics with less setup.
Why it’s a Amplitude alternative: Usermaven autocaptures events and combines website analytics with product funnels and account-level analytics, aimed at teams without dedicated analysts.
Pricing (as of October 2026): Business and Enterprise plans are sold through a demo; no public prices as of October 2026. Private-cloud and on-premise deployments are Enterprise-only.
Key features
- •Autocapture, funnels and journeys
- •Multi-touch attribution with ad spend and ROAS
- •HubSpot and Salesforce data
- •Search Console, API and MCP
Pros
- +Deepest marketing attribution in this group
- +Ad platform and CRM integrations
- +Combines web and product analytics
Cons
- −No public pricing
- −Cookies by default
- −Heavy script compared with privacy-first tools