Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: SaaS founders and indie hackers who want GA's traffic view plus the one thing GA4 makes hardest: revenue by channel.
Why it’s a Google Analytics alternative: Where GA4 needs ecommerce events wired through Tag Manager, VisitTrack connects to Stripe, Polar, Lemon Squeezy, Paddle or Razorpay with a webhook and credits each payment to the referrer, campaign and landing page that first brought the customer. It also covers the GA4 reports small teams actually open — sources, pages, UTMs, funnels, Search Console keywords — on one screen. See VisitTrack vs Google Analytics.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Content sites, blogs and marketing sites that want a GA replacement anyone on the team can read.
Why it’s a Google Analytics alternative: Plausible is the best-known "Google Analytics, but simple" tool: one dashboard page, no cookies, EU hosting, and an open-source codebase. It even offers a GA4 import, so you can keep your historical charts.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
A hosted, cookie-free web analytics tool focused on a fast, simple dashboard, with every feature on every plan.
Best for: Agencies and businesses that want a hosted, cookie-free GA replacement with zero maintenance.
Why it’s a Google Analytics alternative: Fathom gives you the sources/pages/countries view of GA in a single fast dashboard, without cookies, and imports historical data from GA. It's hosted-only, which is the point for teams that don't want to run anything.
Pricing (as of October 2026): Priced by monthly pageviews (events count toward the limit): $15/month for 100K with 50 sites, $25 for 200K, $45 for 500K, $60 for 1M, $100 for 2M, $200 for 10M. Yearly billing gives 2 months free. 7-day trial; card required.
Key features
- •Single-screen dashboard
- •Custom events with values
- •Google Search Console integration
- •EU isolation: EU visitors anonymized on EU servers
Pros
- +Simple and fast
- +All features on every plan, 50 sites included
- +Low price per pageview at 100K+
Cons
- −No funnels, replays or heatmaps
- −No free plan; trial needs a card
- −Anonymized data is stored on US infrastructure
The most complete open-source Google Analytics alternative: full web analytics, ecommerce, tag manager and, via premium features, heatmaps, session recordings, funnels and A/B testing.
Best for: Organizations that need GA-level depth (segments, ecommerce, tag manager) with full data ownership.
Why it’s a Google Analytics alternative: Matomo is the most feature-complete open-source alternative to Google Analytics — it was built as one. Self-host it for free, or pay for Matomo Cloud. It can run without cookies, and many EU public bodies use it to keep data on their own servers.
Pricing (as of October 2026): On-Premise Community edition is free (GPL-3.0); premium plugin bundles start at €275/month (Team, monthly billing). Matomo Cloud is priced by hits: $26/month for 50K, $42 for 100K, $204 for 1M, $1,900 for 10M (monthly billing; 2 months free yearly), with 30 websites and 30 users. 21-day trial, no card.
Key features
- •GA-style reports and segments, no sampling
- •Ecommerce, goals and multi-channel attribution
- •Heatmaps, recordings, funnels, A/B tests (premium/Cloud)
- •Search Console keywords (premium plugin)
Pros
- +Closest feature parity with Google Analytics
- +Full data ownership when self-hosted
- +Cloud hosted in Germany
Cons
- −Complex interface
- −Self-hosted MySQL setups get slow at high traffic
- −Cloud and premium bundles are expensive
An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Developers who want a free, self-hosted, cookie-free GA replacement.
Why it’s a Google Analytics alternative: Umami is a lightweight open-source analytics app you can deploy on your own server or a free Postgres tier in minutes, with a generous hosted free plan if you'd rather not. It covers the GA basics — pageviews, referrers, UTMs, events, funnels — without GA's complexity.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
A Dutch, cookie-free web analytics tool that stores no personal data and keeps all data in the Netherlands, with an AI assistant for questions about your stats.
Best for: EU companies that want strict privacy defaults and an AI-assisted dashboard.
Why it’s a Google Analytics alternative: Simple Analytics is a Dutch, cookie-free tool that stores no personal data by design and has a free plan for small sites. It's a straightforward swap for GA4's acquisition reports, with data hosted in the EU.
Pricing (as of October 2026): Free plan: 5 websites, 30-day history, badge required. Paid plans in EUR: Simple €20/month for 100K pageviews (10 sites, 1 user), €30 for 250K, €40 for 500K, €60 for 1M, €160 for 10M; extra users €20/month. Yearly billing gives 2 months free. 14-day trial, no card.
Key features
- •Cookie-free dashboard with AI assistant
- •Goals, funnels and automated events
- •Data never leaves the Netherlands
- •GA4 side-by-side proof of concept (enterprise)
Pros
- +Strictest EU data stance in this group
- +Usable free plan
- +No personal data stored by design
Cons
- −No revenue attribution
- −No replays or heatmaps
- −Higher entry price and per-seat charges
An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Product teams that used GA4 for in-app events and want real product analytics.
Why it’s a Google Analytics alternative: If your GA4 setup was mostly custom events inside a web app, PostHog replaces it with proper product analytics — funnels, retention, cohorts — plus session replay and feature flags, and it has a web analytics dashboard too. It's open source and has a large free tier.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
Cloudflare's free, cookie-free web analytics: pageviews, visits, referrers, countries, devices and Core Web Vitals, via a JS beacon or at Cloudflare's edge.
Best for: Anyone who only needs free, cookie-free pageview counts.
Why it’s a Google Analytics alternative: If GA4 was overkill and you just want to know traffic is up, Cloudflare Web Analytics is free and needs no cookies. It's intentionally minimal — no goals, no funnels, no revenue — so it replaces GA for very simple sites only.
Pricing (as of October 2026): Free on every Cloudflare plan, including the free one. Soft limit of 10 sites per account.
Key features
- •Pageviews, visits, paths, referrers, countries, devices
- •Core Web Vitals
- •GraphQL Analytics API
- •No cookies, localStorage or fingerprinting
Pros
- +Free
- +Cookie-free with nothing to configure
- +Core Web Vitals included
Cons
- −No custom events, goals, funnels or UTM reporting
- −Data is sampled; unsampled detail kept only 7 days, total retention 6 months
- −Beacon is blocked by common ad blockers
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Small businesses that want a German-hosted, cookie-free tool with server-side tracking options.
Why it’s a Google Analytics alternative: Pirsch is a cookie-free analytics tool hosted in Germany that can also track server-side (no client script at all), which helps when ad blockers hide a share of GA4 traffic. It covers goals, funnels and UTM reporting.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team