A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Matomo users who mostly looked at visitors, sources and pages.
Why it’s a Matomo alternative: Plausible replaces Matomo's sprawling reports with one cookie-free page, keeps data in the EU, and is open source. Its Business plan adds funnels and revenue goals. Compared with Matomo Cloud, it's considerably cheaper at the same volume.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Self-hosters who want a lighter stack than PHP and MySQL.
Why it’s a Matomo alternative: Umami runs on Node and PostgreSQL, is MIT-licensed, cookie-free, and includes funnels, journeys, retention and even replays and heatmaps when self-hosted — features Matomo sells as plugins.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Teams that used Matomo's heatmaps, recordings and A/B tests.
Why it’s a Matomo alternative: PostHog bundles replay, heatmaps, experiments and product analytics with a large free cloud tier and a cookieless mode. Its self-hosted edition is hobby-grade, so it's not a like-for-like replacement for an on-premise Matomo.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: SaaS teams that used Matomo ecommerce tracking to understand revenue by channel.
Why it’s a Matomo alternative: Instead of implementing ecommerce events, VisitTrack connects to Stripe, Polar, Lemon Squeezy, Paddle or Razorpay and attributes each payment to the referrer, campaign and landing page. Search Console keywords, funnels, replays and click heatmaps are on every plan, from $5/month. It's hosted-only — not a fit if you chose Matomo to keep data on your own servers. See VisitTrack vs Matomo.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A hosted, cookie-free web analytics tool focused on a fast, simple dashboard, with every feature on every plan.
Best for: Teams that want to stop maintaining analytics entirely.
Why it’s a Matomo alternative: Fathom is hosted, cookie-free, includes 50 sites and every feature on every plan, and has a dashboard anyone can read. It has far less depth than Matomo — no funnels or segments.
Pricing (as of October 2026): Priced by monthly pageviews (events count toward the limit): $15/month for 100K with 50 sites, $25 for 200K, $45 for 500K, $60 for 1M, $100 for 2M, $200 for 10M. Yearly billing gives 2 months free. 7-day trial; card required.
Key features
- •Single-screen dashboard
- •Custom events with values
- •Google Search Console integration
- •EU isolation: EU visitors anonymized on EU servers
Pros
- +Simple and fast
- +All features on every plan, 50 sites included
- +Low price per pageview at 100K+
Cons
- −No funnels, replays or heatmaps
- −No free plan; trial needs a card
- −Anonymized data is stored on US infrastructure
A Dutch, cookie-free web analytics tool that stores no personal data and keeps all data in the Netherlands, with an AI assistant for questions about your stats.
Best for: EU organizations that chose Matomo for data sovereignty.
Why it’s a Matomo alternative: Simple Analytics keeps all data in the Netherlands and collects no personal data, so it addresses the same sovereignty concerns without running servers. It's much simpler than Matomo.
Pricing (as of October 2026): Free plan: 5 websites, 30-day history, badge required. Paid plans in EUR: Simple €20/month for 100K pageviews (10 sites, 1 user), €30 for 250K, €40 for 500K, €60 for 1M, €160 for 10M; extra users €20/month. Yearly billing gives 2 months free. 14-day trial, no card.
Key features
- •Cookie-free dashboard with AI assistant
- •Goals, funnels and automated events
- •Data never leaves the Netherlands
- •GA4 side-by-side proof of concept (enterprise)
Pros
- +Strictest EU data stance in this group
- +Usable free plan
- +No personal data stored by design
Cons
- −No revenue attribution
- −No replays or heatmaps
- −Higher entry price and per-seat charges
A young, fast-growing open-source (AGPL-3.0) web analytics tool with funnels, a real-time globe, Search Console and, on Pro, session replay.
Best for: Self-hosters who want a modern open-source dashboard.
Why it’s a Matomo alternative: Rybbit (AGPL-3.0) offers funnels, journeys, a real-time globe and Search Console, self-hosted for free or on an EU-hosted cloud from $19/month.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Standard $19/month for 100K, $69 for 1M, $249 for 10M (5 sites); Pro $39/month for 100K, $139 for 1M, adding session replay and unlimited sites. Annual billing costs 8× the monthly price. 7-day trial. Free to self-host.
Key features
- •Funnels, goals and custom events
- •Real-time globe and user journeys
- •Search Console integration
- •Session replay on Pro
Pros
- +Open source with a large community
- +EU hosting (Germany, Finland)
- +Broad feature set for its price
Cons
- −No revenue attribution
- −Replay only on Pro
- −Heavier script than most privacy tools (about 11 KB gzipped)
An open-source (AGPL-3.0) analytics suite combining cookie-free web analytics with error tracking, performance monitoring and, on Plus, session replay, feature flags and A/B tests.
Best for: Technical teams that want analytics plus error and performance monitoring.
Why it’s a Matomo alternative: Swetrix is open source and EU-hosted, cookie-free, and combines web analytics, funnels, error tracking and Web Vitals in one lighter tool.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Standard $19/month for 100K, $79 for 1M, $249 for 10M (10 sites); Plus $39/month for 100K, $179 for 1M, adding replay, feature flags and A/B tests. Yearly billing gives 2 months free. 14-day trial (payment method required). Free to self-host.
Key features
- •Web analytics, funnels and custom events
- •Error tracking and performance monitoring
- •Search Console and revenue from Stripe/Paddle
- •Replay, flags and A/B tests on Plus
Pros
- +Open source, EU-hosted
- +Analytics, errors and performance in one tool
- +Revenue sync from Stripe and Paddle
Cons
- −Trial needs a payment method
- −Replay only on Plus
- −Per-visitor revenue attribution needs extra setup