An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Teams that want Heap-style autocapture with transparent, usage-based pricing.
Why it’s a Heap alternative: PostHog autocaptures clicks, inputs and pageviews and lets you define actions on them later — the closest match to Heap's workflow — and adds replay, heatmaps, feature flags and experiments. Prices are public and the free tier resets every month.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
An event-based product analytics platform for funnels, flows, retention and cohorts, now with session replay, heatmaps, feature flags and experiments in the same product.
Best for: Product teams ready to trade some autocapture convenience for faster, more structured analysis.
Why it’s a Heap alternative: Mixpanel now offers autocapture alongside planned events, plus session replay and heatmaps on all plans. Its Growth plan publishes a per-event price, unlike Heap's quote-only tiers.
Pricing (as of October 2026): Free up to 1M events/month with unlimited seats and 10K session replays. Growth keeps the first 1M events free, then $0.28 per 1K events up to 20M/month; add-ons (Group Analytics, Data Pipelines) are percentage surcharges. Enterprise is quoted (MTU pricing from $20,000/year per Mixpanel's docs). First year free for eligible startups.
Key features
- •Insights, Funnels, Flows, Retention and saved cohorts
- •Session replay with heatmaps (all plans since July 2025)
- •Feature flags and experiments
- •EU and India data residency
Pros
- +Fast, mature event analysis that non-analysts can learn
- +Generous free tier with unlimited seats
- +Replay, flags and experiments now in one tool
Cons
- −Revenue analysis needs a warehouse connector or your own Stripe pipeline
- −Per-event costs climb quickly past 1M events, plus add-on surcharges
- −Requires a tracking plan; weak as a marketing-site traffic dashboard
An enterprise-grade digital analytics platform: behavioral product analytics, marketing (web) analytics, session replay, experimentation and in-app guides.
Best for: Larger product orgs that want deeper behavioral analysis than Heap.
Why it’s a Heap alternative: Amplitude's cohorts, journeys and LTV analysis go further than Heap's, it supports autocapture in its browser SDK, and it has 2M free events a month. Its upper plans are quoted, so it doesn't fully solve the pricing-transparency issue.
Pricing (as of October 2026): Free up to 2M events/month with 10K session replays, unlimited seats and 1-year retention. Plus is listed as "starts at $0" with the first 2M events free and room for up to 70M events/month (older third-party quotes of $49/month no longer appear on the official page). Growth and Enterprise are quoted by sales.
Key features
- •Behavioral cohorts, funnels, retention, journeys and LTV charts
- •Marketing analytics dashboard with channel grouping
- •Session replay, heatmaps, feature flags and web experiments
- •EU data residency on all plans
Pros
- +The deepest behavioral analysis in this category
- +Large free tier
- +One platform for analytics, replay and experimentation
Cons
- −Steep learning curve and heavy implementation
- −Growth and Enterprise prices aren't published
- −SSO and advanced permissions sit on sales-led plans
A digital experience analytics platform built around high-fidelity session replay and autocapture, with frustration signals, funnels and dashboards.
Best for: Teams that valued Heap for diagnosing UX problems.
Why it’s a Heap alternative: FullStory autocaptures every interaction and is replay-first, with frustration signals like rage and dead clicks, plus funnels and dashboards. Its free plan includes 30,000 sessions a month; paid plans are quoted.
Pricing (as of October 2026): FullstoryFree: 30,000 sessions/month, 12 months of data, up to 10 users. Business, Advanced and Enterprise are quoted by sales; surveys, mobile and AI are add-ons.
Key features
- •Autocapture with retroactive analysis
- •High-fidelity session replay
- •Rage/dead-click and error signals
- •Funnels, dashboards, warehouse export
Pros
- +Best-in-class replay and UX diagnosis
- +Generous free plan
- +Sensitive data excluded by default
Cons
- −No public pricing for paid plans
- −Enterprise-oriented and complex
- −Not a marketing-attribution tool
Website and product analytics for B2B SaaS marketing teams, with autocapture, multi-touch attribution, ad-spend ROAS and CRM integrations.
Best for: SaaS marketers who want autocapture without a product analyst.
Why it’s a Heap alternative: Usermaven autocaptures events and combines website and product analytics with account-level reporting, aiming at the same "no tracking plan" promise Heap made, for smaller teams.
Pricing (as of October 2026): Business and Enterprise plans are sold through a demo; no public prices as of October 2026. Private-cloud and on-premise deployments are Enterprise-only.
Key features
- •Autocapture, funnels and journeys
- •Multi-touch attribution with ad spend and ROAS
- •HubSpot and Salesforce data
- •Search Console, API and MCP
Pros
- +Deepest marketing attribution in this group
- +Ad platform and CRM integrations
- +Combines web and product analytics
Cons
- −No public pricing
- −Cookies by default
- −Heavy script compared with privacy-first tools
A product experience platform that combines product analytics with in-app guides, onboarding flows, NPS surveys, feedback and roadmaps.
Best for: B2B product teams that want retroactive tagging plus in-app guides.
Why it’s a Heap alternative: Pendo also lets you tag features retroactively from captured data, and adds onboarding guides and NPS. It's free to 500 MAUs, quote-only above.
Pricing (as of October 2026): Free for up to 500 monthly active users (analytics, in-app guides, Pendo-branded NPS and roadmaps). Base, Core and Ultimate plans are quote-only, priced by MAUs and feature bundle.
Key features
- •Product analytics with retroactive tagging
- •In-app guides and onboarding
- •NPS, feedback and roadmaps
- •Session replay on Core and above
Pros
- +Analytics and in-app onboarding in one tool
- +Strong for product-ops teams in B2B SaaS
- +US, EU, Japan and Australia hosting
Cons
- −Every paid plan is quote-only
- −Heavy for small teams; the free plan caps at 500 MAUs
- −No revenue or payment-provider analytics
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Developers who want an open-source tool they can self-host.
Why it’s a Heap alternative: OpenPanel gives you events, funnels and retention on your own infrastructure, removing the vendor-roadmap risk entirely. It doesn't autocapture to Heap's depth.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
Microsoft's free session-recording and heatmap tool, with rage-click and dead-click detection, AI session summaries and a basic traffic dashboard.
Best for: Teams that mostly used Heap's replays and heatmaps and want a free replacement.
Why it’s a Heap alternative: Microsoft Clarity is free, with session recordings, click and scroll heatmaps and rage-click detection. It isn't a product analytics tool — no retention or cohort analysis — and it shares data with Microsoft, so weigh the privacy trade-off.
Pricing (as of October 2026): Free, with no paid tiers: unlimited sites and team members, recordings up to 100,000 sessions per project per day, heatmaps up to 100,000 pageviews each. Data is available for 30 days; favorited recordings and a sample are kept up to 9 months.
Key features
- •Session recordings and click/scroll heatmaps
- •Rage clicks, dead clicks and quick-backs
- •Copilot summaries and chat
- •Referrer, channel and UTM dashboard
Pros
- +Completely free at high volume
- +Fast to set up; good AI summaries
- +Frustration signals out of the box
Cons
- −30-day retention for most data
- −Microsoft accesses the data; ad-related cookies when ad_storage consent is granted
- −Consent enforced for EEA, UK and Swiss visitors since October 31, 2025 — without it, sessions fragment
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who used Heap mainly for acquisition funnels and conversion.
Why it’s a Heap alternative: VisitTrack isn't an autocapture product analytics tool. It's a fit if your Heap questions were "where do signups come from and which channels pay" — it adds automatic revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle or Razorpay, plus funnels, replays and click heatmaps, with published pricing.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day