Microsoft's free session-recording and heatmap tool, with rage-click and dead-click detection, AI session summaries and a basic traffic dashboard.
Best for: Anyone who used Hotjar's free plan for heatmaps and recordings.
Why it’s a Hotjar alternative: Clarity is free with no traffic limits and covers the core of Hotjar: session recordings, click and scroll heatmaps, rage and dead clicks, plus AI summaries. It has no surveys or feedback widgets, keeps most data for 30 days, and Microsoft has access to the data. See VisitTrack vs Microsoft Clarity.
Pricing (as of October 2026): Free, with no paid tiers: unlimited sites and team members, recordings up to 100,000 sessions per project per day, heatmaps up to 100,000 pageviews each. Data is available for 30 days; favorited recordings and a sample are kept up to 9 months.
Key features
- •Session recordings and click/scroll heatmaps
- •Rage clicks, dead clicks and quick-backs
- •Copilot summaries and chat
- •Referrer, channel and UTM dashboard
Pros
- +Completely free at high volume
- +Fast to set up; good AI summaries
- +Frustration signals out of the box
Cons
- −30-day retention for most data
- −Microsoft accesses the data; ad-related cookies when ad_storage consent is granted
- −Consent enforced for EEA, UK and Swiss visitors since October 31, 2025 — without it, sessions fragment
A conversion-optimization tool with session replay, six heatmap types, funnels, form analytics, friction scoring and feedback surveys.
Best for: CRO specialists who want Hotjar's features plus form analytics and friction scoring.
Why it’s a Hotjar alternative: Mouseflow is the most feature-for-feature Hotjar replacement: recordings, six heatmap types (click, scroll, movement, attention, geo, friction), funnels, form analytics and NPS surveys in one plan, with a cookieless option and unlimited users. Session quotas are smaller than Contentsquare's for the money.
Pricing (as of October 2026): Free: 500 sessions/month. Essential $39/month (5,000 sessions), Advanced $149 (25,000), Premium $399 (100,000), billed monthly (Essential is $25/month billed yearly). Tracking stops when sessions run out; 14-day trial.
Key features
- •Click, scroll, movement, attention, geo and friction heatmaps
- •Session replay and funnels
- •Form analytics
- •NPS and feedback surveys
Pros
- +The most complete CRO feature set here
- +Cookieless option
- +Unlimited users on every plan
Cons
- −Small session quotas for the price
- −Tracking stops at the cap
- −Lower tiers limited to 1 site and 1 funnel
A conversion toolkit for small online stores and marketing sites: session recordings, dynamic heatmaps, funnels, form analytics, surveys and live chat.
Best for: Small online stores that want heatmaps, recordings, surveys and live chat in one bill.
Why it’s a Hotjar alternative: Lucky Orange puts every feature on every plan — dynamic heatmaps, recordings, funnels, form analytics, surveys and live chat — so you don't pay separately for feedback the way Contentsquare now splits it. It integrates closely with Shopify.
Pricing (as of October 2026): Build $39/month (3,500 sessions), Expand $249/month (50,000+), Scale $1,049/month (300,000+) on monthly billing; Grow is $72/month billed yearly (10,000 sessions). Every feature on every plan; 60 days of storage by default; 7-day trial.
Key features
- •Dynamic heatmaps and session recordings
- •Funnels and form analytics
- •Surveys and announcements
- •Live chat and live visitor view
Pros
- +All features on every plan
- +Live chat bundled in
- +Strong Shopify integration
Cons
- −No free plan outside Shopify
- −60-day default retention
- −Price jumps sharply above 10K sessions
A digital experience analytics platform built around high-fidelity session replay and autocapture, with frustration signals, funnels and dashboards.
Best for: Product and UX research teams at larger companies.
Why it’s a Hotjar alternative: FullStory's replay is higher fidelity than Hotjar's and it autocaptures every interaction for retroactive analysis, with frustration signals and funnels. The free plan includes 30,000 sessions a month; paid plans are quoted.
Pricing (as of October 2026): FullstoryFree: 30,000 sessions/month, 12 months of data, up to 10 users. Business, Advanced and Enterprise are quoted by sales; surveys, mobile and AI are add-ons.
Key features
- •Autocapture with retroactive analysis
- •High-fidelity session replay
- •Rage/dead-click and error signals
- •Funnels, dashboards, warehouse export
Pros
- +Best-in-class replay and UX diagnosis
- +Generous free plan
- +Sensitive data excluded by default
Cons
- −No public pricing for paid plans
- −Enterprise-oriented and complex
- −Not a marketing-attribution tool
A marketer-friendly heatmap and A/B testing tool, with scroll and "confetti" maps, recordings, surveys and simple web analytics.
Best for: Marketers who want heatmaps and A/B tests without a developer.
Why it’s a Hotjar alternative: Crazy Egg's scroll, click and confetti maps are as approachable as Hotjar's, and its Plus plan adds A/B testing — something Hotjar never offered. Recording quotas are low and billing is annual only.
Pricing (as of October 2026): Free "Instant Heatmaps" (last 30 days, up to 1,000 sessions/day sampled). Paid plans are billed yearly: Starter $29/month (5,000 tracked pageviews, 50 recordings), Plus $99 (150,000 pageviews, 1,000 recordings, A/B testing), Pro $249, Enterprise $599. 30-day trial.
Key features
- •Click, scroll, confetti and overlay heatmaps
- •Session recordings
- •A/B testing and CTAs (Plus and up)
- •Surveys and basic traffic analytics
Pros
- +Simple for marketers
- +A/B testing bundled
- +Unlimited domains and seats
Cons
- −Very few recordings on entry plans
- −Annual billing only
- −Pageview quotas get expensive on busy sites
An open-source product platform that bundles product analytics, web analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse.
Best for: Product teams that want replay and heatmaps next to product analytics and feature flags.
Why it’s a Hotjar alternative: PostHog includes session replay (5K recordings free a month), heatmaps, surveys and product analytics in one open-source platform, so you can jump from a funnel drop-off to the recordings behind it.
Pricing (as of October 2026): Usage-based per product with a free tier that resets monthly: 1M analytics events, 5K session recordings, 1M feature-flag requests, 1,500 survey responses and 1M warehouse rows. Events then cost $0.00005 each (1–2M), falling to $0.000009 above 250M. Optional Boost ($250/month) and Scale ($750/month) bundles add SSO, white-labeling and priority support.
Key features
- •Product analytics: funnels, retention, paths, cohorts, SQL
- •Web analytics dashboard and session replay with heatmaps
- •Feature flags, A/B tests and surveys
- •Revenue analytics from Stripe data, EU Cloud in Frankfurt
Pros
- +Huge, transparent free tier
- +Replaces several tools with one SDK
- +Real cookieless mode and an EU region
Cons
- −Bills grow as you stack products, and autocapture inflates events
- −Dense interface built for engineering-led teams
- −Self-hosting is hobby-grade only
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: SaaS founders who want to watch sessions and know which channel those visitors (and their payments) came from.
Why it’s a Hotjar alternative: VisitTrack's opt-in session replays and click heatmaps live next to traffic sources, journeys, funnels and Stripe/Paddle revenue, so a replay comes with the campaign that sent the visitor. Recordings are sampled per session (you choose 1–100%) and every form field is masked. It has no surveys and no scroll or move heatmaps — only a per-page scroll-depth metric — so it's not a full Hotjar replacement for CRO teams. See VisitTrack vs Hotjar.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
Session replay for engineering and product teams, with console logs, network requests and JavaScript errors attached to each recording.
Best for: Engineering teams that used Hotjar recordings to reproduce bugs.
Why it’s a Hotjar alternative: LogRocket attaches console logs, network requests and JavaScript errors to each replay, which is far more useful than Hotjar for debugging. It's priced for product and engineering budgets ($83/month for 10K sessions on Core).
Pricing (as of October 2026): Free: 1K sessions/month. Core: $83/month for 10K sessions, $176 for 25K, $333 for 50K, $717 for 100K (monthly billing). Pro adds Galileo AI. Final price depends on seats, retention and add-ons; 14-day trial.
Key features
- •Replay with console, network and error context
- •Click, scroll and rage-click maps
- •Funnels, paths and surveys
- •Alerting, issue triage and an MCP/API
Pros
- +Best for debugging front-end issues
- +Unlimited analytics and error events
- +Transparent session-based prices
Cons
- −Expensive at high session volumes
- −Small free plan
- −Weak on marketing and traffic-source analytics
An event-based product analytics platform for funnels, flows, retention and cohorts, now with session replay, heatmaps, feature flags and experiments in the same product.
Best for: Teams already using Mixpanel who want replays without another vendor.
Why it’s a Hotjar alternative: Mixpanel now includes session replay and heatmaps on all plans (10K replays a month free), tied to its funnels and cohorts. It's an analytics tool first, without Hotjar's surveys.
Pricing (as of October 2026): Free up to 1M events/month with unlimited seats and 10K session replays. Growth keeps the first 1M events free, then $0.28 per 1K events up to 20M/month; add-ons (Group Analytics, Data Pipelines) are percentage surcharges. Enterprise is quoted (MTU pricing from $20,000/year per Mixpanel's docs). First year free for eligible startups.
Key features
- •Insights, Funnels, Flows, Retention and saved cohorts
- •Session replay with heatmaps (all plans since July 2025)
- •Feature flags and experiments
- •EU and India data residency
Pros
- +Fast, mature event analysis that non-analysts can learn
- +Generous free tier with unlimited seats
- +Replay, flags and experiments now in one tool
Cons
- −Revenue analysis needs a warehouse connector or your own Stripe pipeline
- −Per-event costs climb quickly past 1M events, plus add-on surcharges
- −Requires a tracking plan; weak as a marketing-site traffic dashboard