Analytics for agencies: every client site, one account

Agency analytics breaks in predictable ways: one GA4 property per client and a spreadsheet of logins, a seat price that grows with every client contact, a consent banner on a five-page brochure site, and reports that take a day a month to assemble.

VisitTrack includes unlimited sites and unlimited team members on every plan, prices only on combined monthly events, and has three roles — viewer, member, admin — that can each be limited to specific sites. Clients get a viewer login or a public link; your team gets member access to the sites they manage.

The client metrics agencies report on

1. 1.Leads and conversions by channel

   Form submissions (form_submit), mailto/tel clicks (contact_click) and custom goals per source. That's what a client pays you to increase.

2. 2.Before/after comparisons

   The Overview's compare-to-previous-period toggle is the quickest proof that a redesign, campaign or SEO sprint moved the number.

3. 3.Search performance per page

   Google Search Console queries, clicks and positions next to the pages they land on, for every client in the same layout.

4. 4.Core Web Vitals from real visitors

   LCP, INP, CLS, FCP and TTFB from real browsers, per page — evidence for (and of) performance work.

5. 5.Campaign results

   UTM campaigns and paid click ids (Google, Meta, Microsoft, TikTok, LinkedIn) tie traffic and conversions back to the campaigns you run.

Questions agencies get from clients

Is the new site working?

Compare leads (form submits, contact clicks, goals) for the 30 days after launch against the 30 days before, with the Overview's previous-period comparison.

What did we get for this month's retainer?

Show the trend of goals by channel and the Search Console movement on pages you worked on.

Can I see my own numbers whenever I want?

Yes — invite the client as a viewer on their site, or send the public dashboard link.

Do we need a cookie banner?

Not for VisitTrack in cookieless mode, which stores nothing on visitors' devices. Other tools on the site may still need one. General information, not legal advice.

How to set up VisitTrack for an agency

1. 1

   Add one site per client

   Each client domain gets its own site and tag. The all-sites gallery shows every client with a sparkline and live count. Platform guides: WordPress, Webflow, Framer.

   <script defer data-site="SITE_ID" src="https://visitrack.app/tracker.js"></script>

2. 2

   Invite your team and clients with per-site access

   Settings → Team: invite teammates as members (they can edit goals, funnels and integrations) and clients as viewers (dashboards only). Pick which sites each person can open; change it later for existing members and pending invites.

3. 3

   Set goals once per client

   Form submits and contact clicks are automatic. Add goals for the client's real conversions — /thank-you as a page goal, or data-vt-goal="quote_request" on a button.

4. 4

   Choose how clients see reports

   A read-only public dashboard link (it shows the whole dashboard, including revenue and visitor histories — check with the client first), embeddable widgets such as a visitors-trend card, or the weekly report email.

5. 5

   Automate the monthly report

   Pull stats, referrers and goals per client through the REST API or npx visitrack into your reporting template. Each API key is scoped to one site. See API, CLI and MCP.

Example: a 25-client web agency on one plan

Mostly small-business sites, a few ecommerce builds and two SaaS marketing sites.

Illustrative numbers for a typical site of this kind, not real customer data.

The economics are the point: per-site or per-seat pricing would cost the agency many times more, and the cookieless default removed a consent-banner conversation from every small-business launch.

VisitTrack vs GA4, Plausible and reporting platforms for agencies

Third-party details as of October 2026.

Reporting platforms aggregate GA4, ads and SEO tools into branded PDFs; they don't collect analytics themselves. If white-labeled reports are a contract requirement, pair one with VisitTrack's API or CSV export. See VisitTrack vs Plausible and vs Fathom.

What VisitTrack costs for an agency

Events are counted across all client sites; brochure sites use very few.

Every feature is on every plan; the price only follows combined monthly events (pageviews, custom events and payments across all client sites). Bots and AI crawlers are never billed. Many agencies re-bill analytics as part of a care plan. 14-day free trial, no card.