Comparison
VisitTrack vs Fathom Analytics
Updated
TL;DR — the verdict
Choose Fathom Analytics if…
you want a mature, very simple privacy-first dashboard, you manage many client sites (50 are included), and you need pageviews, events and Search Console rather than conversion analysis.
Choose VisitTrack if…
you need to see where visitors drop out of a funnel, follow individual journeys, watch replays, and know exactly which channel produced each payment.
What is Fathom Analytics?
Fathom Analytics is a Canadian, privacy-first Google Analytics alternative known for its polished, single-screen dashboard. It's cookie-free (a daily-salted SHA-256 signature identifies visitors), says it needs no cookie banner, and offers "EU isolation": EU traffic is processed and anonymized in the EU before being stored in the US. Fathom 4, launched in February 2026, added Search Console and entry/exit pages.
Fathom is deliberately focused. Its plans include 50 sites and unlimited data retention, and its bot filtering shows how many bots it blocked. Revenue tracking works by sending event values in cents, and Fathom's docs say features not listed on its site don't exist — funnels and journeys aren't listed. It's closed source and cloud only.
Website: usefathom.com
VisitTrack vs Fathom Analytics: feature comparison
Fathom Analytics's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Fathom Analytics |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | PartlyEvent values in cents (e.g. a purchase event); no source-level payment matching |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | NoNo direct payment-provider integration |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | YesDaily-salted visitor signature |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | No, per Fathom |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | YesBot and data-center filtering with visible blocked-bot counts |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | PartlyAI scrapers are filtered as bots; no AI crawler reports documented |
| Session replay | YesOpt-in, sampled, every input masked | No |
| Heatmaps | YesClick heatmaps | No |
| Funnels | Yes | NoNot documented |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | NoNot documented (entry and exit pages only) |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | YesSince Fathom 4 (February 2026) |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | PartlyAPI with paid rate tiers since June 2026; no official MCP server |
| Public dashboards | YesShareable public dashboard and embeddable widgets | YesPublic or password-protected |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | Cloud only; EU traffic processed in the EU, then stored in the US |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | ~2 KB gzipped (measured October 2026) |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Monthly pageviews, from $15/mo for 100k; 7-day trial with card |
Fathom Analytics vs VisitTrack pricing
Monthly list prices, as of October 2026. Fathom Analytics: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Fathom Analytics |
|---|---|---|
| 10k pageviews / month | $5/mo | $15 (lowest tier, up to 100k) |
| 100k pageviews / month | $19/mo | $15 |
| 200k pageviews / month | $29/mo | $25 |
| 1M pageviews / month | $59/mo | $60 |
- Fathom's lowest tier covers up to 100k pageviews, so a small site pays $15 whether it has 5k or 100k pageviews. VisitTrack starts at $5 for 10k events.
- Between 100k and 200k pageviews Fathom is cheaper ($15 vs $19 at 100k, $25 vs $29 at 200k, where VisitTrack bills its 250k tier); at 1M they're about even ($60 vs $59).
- Fathom includes 50 sites per plan (more in packs of 50 for $10/month); VisitTrack includes unlimited sites.
- Fathom's trial is 7 days and asks for a card; VisitTrack's is 14 days without one.
Does Fathom Analytics have funnels?
Fathom doesn't document funnels as of October 2026, and its own docs say that if a feature isn't on its website, it doesn't exist. You can count events and goals, and see entry and exit pages, but not a step-by-step drop-off between them.
In VisitTrack, any pageview or custom event can be a funnel step, and attributed payments appear as a payment_completed step automatically, so a funnel can run from landing page to paid. Journeys show the full path of each visitor, and replays let you watch the sessions that dropped out.
Revenue in Fathom vs VisitTrack
Fathom tracks revenue by attaching a value to an event, so you see a total per event and per source of that event. Renewals and refunds that happen inside Stripe never reach your site, so they never reach Fathom.
VisitTrack attributes the payment itself, from the provider's verified webhook: each charge is credited to the visitor's first-touch referrer, campaign and landing page, refunds are subtracted, and the Revenue tab shows revenue per channel and per visitor. See revenue attribution.
Where Fathom is stronger
- A very polished, focused dashboard with years of refinement.
- 50 sites and unlimited retention included in every plan.
- A Google Analytics 4 importer.
- Lower price than VisitTrack between roughly 100k and 1M pageviews.
Fathom Analytics or VisitTrack: who should choose which?
Fathom Analytics is the better fit for
- Agencies and freelancers with dozens of small client sites
- Content sites that want simple, cookie-free stats
- Teams that value a long track record and a minimal feature set
VisitTrack is the better fit for
- SaaS and digital-product founders who need funnels and revenue
- Teams who want replays and journeys alongside traffic
- EU businesses that prefer analytics stored on EU infrastructure
How to switch from Fathom Analytics to VisitTrack
- Add VisitTrack's script tag alongside Fathom's. See installation.
- Enable cookieless mode to keep the no-banner setup you had with Fathom.
- Replace fathom.trackEvent calls with visitrack('name') — see custom events.
- Connect Stripe, Polar, Lemon Squeezy, Paddle or Razorpay and pass the visitor id at checkout.
- Fathom's CSV export builder can export pageviews and events; if you have event-level rows, convert them to NDJSON and load them with the historical import.
- Compare both for a few weeks, then remove Fathom.
VisitTrack vs Fathom Analytics: FAQ
Is VisitTrack a good Fathom Analytics alternative?
Yes, if you need more than traffic counts. VisitTrack matches Fathom's cookie-free tracking in cookieless mode and adds funnels, visitor journeys, session replays, heatmaps and revenue attribution from five payment providers. Fathom is a great choice if you only want simple stats across many sites.
How much does Fathom Analytics cost?
As of October 2026, Fathom starts at $15/month for up to 100k pageviews, $25 for 200k and $60 for 1M, with 2 months free on yearly billing. There's no free plan, and the 7-day trial requires a card.
Is Fathom Analytics GDPR compliant?
Fathom is designed for GDPR: it uses no cookies, and its EU isolation processes EU visitors' data in the EU and anonymizes it before storage in the US. VisitTrack stores analytics on EU infrastructure and offers cookieless and EU-only hybrid modes. This is general information, not legal advice.
Does Fathom have revenue attribution?
Only through event values. You send a value with an event, and Fathom totals it. It doesn't connect to payment providers, so renewals and refunds aren't captured. VisitTrack attributes payments directly from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay webhooks.
Which one filters bots better?
Both filter bots and show you what they blocked. Fathom filters by user agent lists (including AI scrapers) and data-center IPs. VisitTrack scores every visit with hard rules and behavioral signals, flags the reason, and never bills for bots — see bot filtering.
Does Fathom have an API or MCP server?
Fathom has an API with paid rate tiers since June 2026, and only community MCP servers. VisitTrack's REST API, CLI and official MCP server are included on every plan — see API, CSV and MCP.
Keep comparing
- Best Fathom alternativesPrivacy-first tools with more depth.
- Plausible vs FathomHow the two veterans differ.
- Conversion rate calculatorCheck what your funnel is really converting.
- VisitTrack vs PlausibleOpen-source, EU-hosted and beautifully simple. VisitTrack adds payment-provider revenue attribution, replays and heatmaps on every plan.
- VisitTrack vs Simple AnalyticsDutch-hosted analytics with no visitor IDs at all. VisitTrack trades a little of that strictness for journeys, attribution and revenue.
- VisitTrack vs DataFastThe closest match: both attribute revenue to traffic sources. DataFast has more payment integrations; VisitTrack adds replays, heatmaps, unlimited sites and EU hosting.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Fathom Analytics
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