An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Developers who want Cloudflare's price (free) with events, UTMs and funnels.
Why it’s a Cloudflare Web Analytics alternative: Umami is the most direct upgrade: still cookie-free, still free (100K events a month on Umami Cloud's Hobby plan, or unlimited if you self-host), but with custom events, UTM reports, funnels, journeys and a first/last-click attribution report. See VisitTrack vs Umami.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who moved past pageviews and want to know which campaigns pay.
Why it’s a Cloudflare Web Analytics alternative: VisitTrack adds what Cloudflare can't do at all — custom events, UTM campaigns, funnels, journeys, live visitors — and goes a step further with revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle or Razorpay. It isn't free: plans start at $5/month after a 14-day trial, and you'll want cookieless mode switched on if you need Cloudflare's no-storage behavior. See VisitTrack vs Cloudflare Web Analytics.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Small businesses that want a simple paid dashboard with goals and UTMs.
Why it’s a Cloudflare Web Analytics alternative: Plausible keeps Cloudflare's privacy posture (no cookies, EU hosting) and adds goals, custom events, UTM campaigns and Search Console keywords, from $9/month for 10K pageviews.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
A Dutch, cookie-free web analytics tool that stores no personal data and keeps all data in the Netherlands, with an AI assistant for questions about your stats.
Best for: EU sites that want a free plan with stricter data residency.
Why it’s a Cloudflare Web Analytics alternative: Simple Analytics has a free plan (5 websites, 30-day history) and keeps all data in the Netherlands. Paid plans add longer history, goals and funnels.
Pricing (as of October 2026): Free plan: 5 websites, 30-day history, badge required. Paid plans in EUR: Simple €20/month for 100K pageviews (10 sites, 1 user), €30 for 250K, €40 for 500K, €60 for 1M, €160 for 10M; extra users €20/month. Yearly billing gives 2 months free. 14-day trial, no card.
Key features
- •Cookie-free dashboard with AI assistant
- •Goals, funnels and automated events
- •Data never leaves the Netherlands
- •GA4 side-by-side proof of concept (enterprise)
Pros
- +Strictest EU data stance in this group
- +Usable free plan
- +No personal data stored by design
Cons
- −No revenue attribution
- −No replays or heatmaps
- −Higher entry price and per-seat charges
A tiny, open-source, privacy-first pageview counter, free to use hosted for reasonable public usage or to self-host.
Best for: Personal sites and open-source projects that liked Cloudflare's minimalism.
Why it’s a Cloudflare Web Analytics alternative: GoatCounter is free for reasonable use, open source, and similarly minimal — but it reads referrers and campaign parameters, supports basic events, and can import server logs so ad blockers don't hide visitors.
Pricing (as of October 2026): Free hosted service for reasonable usage, funded by donations; no paid tiers listed. Free to self-host (SQLite or PostgreSQL).
Key features
- •Pageviews, referrers, browsers and screen sizes
- •JS snippet, pixel, API or log-file import
- •Basic events
- •Script of about 3 KB
Pros
- +Free and tiny
- +Log-file import works without any client script
- +Simple self-hosting
Cons
- −No funnels, goals or revenue
- −Essentially a one-maintainer project
- −Minimal dashboards
Privacy-friendly web analytics built into Vercel projects: visitors, pages, referrers and (on Pro) custom events.
Best for: Sites deployed on Vercel.
Why it’s a Cloudflare Web Analytics alternative: Vercel Web Analytics is one click for Vercel projects, cookie-free, with 50K free events on Hobby. Custom events need Pro, and UTMs need the Web Analytics Plus add-on.
Pricing (as of October 2026): Hobby: free for 50K events/month, 1-month reporting window, no custom events. Pro: $0.03 per 1K events with a 12-month window and custom events (Pro itself is $20/month per seat). Web Analytics Plus adds UTMs and 24 months for $10/month per team.
Key features
- •Visitors, pages, referrers, countries, devices
- •Custom events on Pro
- •UTM parameters on Web Analytics Plus
- •Speed Insights for Core Web Vitals (separate)
Pros
- +Zero setup for Vercel projects
- +Cheap per event
- +Cookie-free
Cons
- −Only works for Vercel-hosted projects
- −UTMs are a paid add-on
- −No funnels, revenue or replays
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Sites that want to avoid ad-blocker losses with server-side tracking.
Why it’s a Cloudflare Web Analytics alternative: Pirsch can track from your server (no client script to block), is cookie-free and hosted in Germany, and starts at $6/month. Funnels and revenue need its Plus plan.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Developers who want events and product analytics at a tiny price.
Why it’s a Cloudflare Web Analytics alternative: OpenPanel starts at $2.50/month for 5K events (or free self-hosted) and adds events, funnels, retention and session replay to cookie-free web analytics.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
A young, fast-growing open-source (AGPL-3.0) web analytics tool with funnels, a real-time globe, Search Console and, on Pro, session replay.
Best for: Teams that want an open-source tool with a richer dashboard.
Why it’s a Cloudflare Web Analytics alternative: Rybbit is open source and EU-hosted, with funnels, goals, journeys, a real-time globe and Search Console — a big step up in insight from Cloudflare, at $19/month for 100K pageviews or free to self-host.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Standard $19/month for 100K, $69 for 1M, $249 for 10M (5 sites); Pro $39/month for 100K, $139 for 1M, adding session replay and unlimited sites. Annual billing costs 8× the monthly price. 7-day trial. Free to self-host.
Key features
- •Funnels, goals and custom events
- •Real-time globe and user journeys
- •Search Console integration
- •Session replay on Pro
Pros
- +Open source with a large community
- +EU hosting (Germany, Finland)
- +Broad feature set for its price
Cons
- −No revenue attribution
- −Replay only on Pro
- −Heavier script than most privacy tools (about 11 KB gzipped)