A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Fathom users who want the same experience with EU data storage and open source.
Why it’s a Fathom alternative: Plausible is the nearest equivalent: one-page dashboard, cookie-free, Search Console, GA import. Data is stored in the EU, the code is open source, and funnels and revenue goals are available on its Business plan. Its Starter plan covers only 1 site, versus Fathom's 50. See Plausible vs Fathom.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: Founders who want Fathom's simplicity plus funnels and revenue by channel.
Why it’s a Fathom alternative: VisitTrack keeps the one-script setup and adds funnels, journeys and automatic revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay on every plan, from $5/month for 10K events with a no-card trial. Trade-offs: hosted-only, newer than Fathom, and a first-party id by default unless you enable cookieless mode. See VisitTrack vs Fathom.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
A Dutch, cookie-free web analytics tool that stores no personal data and keeps all data in the Netherlands, with an AI assistant for questions about your stats.
Best for: EU businesses that want every byte of data in the EU.
Why it’s a Fathom alternative: Simple Analytics stores data only in the Netherlands, collects no personal data, has a free plan (5 sites, 30-day history) and adds goals and funnels on paid plans. Paid plans start at €20/month for 100K pageviews.
Pricing (as of October 2026): Free plan: 5 websites, 30-day history, badge required. Paid plans in EUR: Simple €20/month for 100K pageviews (10 sites, 1 user), €30 for 250K, €40 for 500K, €60 for 1M, €160 for 10M; extra users €20/month. Yearly billing gives 2 months free. 14-day trial, no card.
Key features
- •Cookie-free dashboard with AI assistant
- •Goals, funnels and automated events
- •Data never leaves the Netherlands
- •GA4 side-by-side proof of concept (enterprise)
Pros
- +Strictest EU data stance in this group
- +Usable free plan
- +No personal data stored by design
Cons
- −No revenue attribution
- −No replays or heatmaps
- −Higher entry price and per-seat charges
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Small sites that find Fathom's $15 entry price high.
Why it’s a Fathom alternative: Pirsch starts at $6/month for 10K pageviews, is hosted in Germany, includes Search Console and unlimited retention, and imports Fathom data. Funnels require its Plus plan.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team
An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Developers who want a free, self-hostable Fathom alternative with funnels.
Why it’s a Fathom alternative: Umami is open source (MIT), cookie-free and includes funnels, journeys and goals on every plan, with a free 100K-event tier on Umami Cloud.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
Revenue-first web analytics for indie makers and startups: traffic sources, goals and funnels, with payments from Stripe, Lemon Squeezy, Polar, Paddle, Shopify and more attributed to the visitor's channel.
Best for: Makers who want revenue on the main dashboard.
Why it’s a Fathom alternative: DataFast connects Stripe, Lemon Squeezy, Polar, Paddle and more and shows revenue by channel. It uses cookies by default (unlike Fathom), and its Starter plan covers one site. See VisitTrack vs DataFast.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Starter (1 site) $9/month for 10K events, $19 for 100K, $69 for 1M, $169 for 10M; Growth (30 sites, 30 members) $19 for 10K, $39 for 100K, $139 for 1M. Yearly billing gives 2 months free. 14-day trial, no card; no free plan.
Key features
- •Revenue by referrer, campaign and country
- •Funnels, goals, journeys and a realtime map
- •Search Console and X mention tracking
- •API, CLI and MCP server
Pros
- +Widest list of payment integrations
- +Built for founders: revenue on the main dashboard
- +Active, fast-shipping product
Cons
- −Default script uses cookies, so EU visitors need consent
- −Starter plan covers only one website
- −Infrastructure mostly outside the EU; no replays or heatmaps
An open-source (AGPL-3.0) analytics suite combining cookie-free web analytics with error tracking, performance monitoring and, on Plus, session replay, feature flags and A/B tests.
Best for: Technical teams that want analytics, errors and performance in one open-source tool.
Why it’s a Fathom alternative: Swetrix is cookie-free and EU-hosted, adds funnels, error tracking and Web Vitals, and syncs Stripe and Paddle revenue — more than Fathom offers, with a busier interface.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Standard $19/month for 100K, $79 for 1M, $249 for 10M (10 sites); Plus $39/month for 100K, $179 for 1M, adding replay, feature flags and A/B tests. Yearly billing gives 2 months free. 14-day trial (payment method required). Free to self-host.
Key features
- •Web analytics, funnels and custom events
- •Error tracking and performance monitoring
- •Search Console and revenue from Stripe/Paddle
- •Replay, flags and A/B tests on Plus
Pros
- +Open source, EU-hosted
- +Analytics, errors and performance in one tool
- +Revenue sync from Stripe and Paddle
Cons
- −Trial needs a payment method
- −Replay only on Plus
- −Per-visitor revenue attribution needs extra setup
The most complete open-source Google Analytics alternative: full web analytics, ecommerce, tag manager and, via premium features, heatmaps, session recordings, funnels and A/B testing.
Best for: Organizations that need much more depth and full data ownership.
Why it’s a Fathom alternative: Matomo Cloud (hosted in Germany) or a free self-hosted install gives you segments, ecommerce, funnels and attribution — far beyond Fathom, with a correspondingly steeper learning curve.
Pricing (as of October 2026): On-Premise Community edition is free (GPL-3.0); premium plugin bundles start at €275/month (Team, monthly billing). Matomo Cloud is priced by hits: $26/month for 50K, $42 for 100K, $204 for 1M, $1,900 for 10M (monthly billing; 2 months free yearly), with 30 websites and 30 users. 21-day trial, no card.
Key features
- •GA-style reports and segments, no sampling
- •Ecommerce, goals and multi-channel attribution
- •Heatmaps, recordings, funnels, A/B tests (premium/Cloud)
- •Search Console keywords (premium plugin)
Pros
- +Closest feature parity with Google Analytics
- +Full data ownership when self-hosted
- +Cloud hosted in Germany
Cons
- −Complex interface
- −Self-hosted MySQL setups get slow at high traffic
- −Cloud and premium bundles are expensive