Comparison
VisitTrack vs Simple Analytics
Updated
TL;DR — the verdict
Choose Simple Analytics if…
your privacy bar is "no identifiers of any kind," Dutch ownership and hosting matter, or a free plan for a few hobby sites is enough.
Choose VisitTrack if…
you need to know which referrer or campaign led to a signup or a payment, you want per-visitor journeys and replays, and you work in a team without paying per user.
What is Simple Analytics?
Simple Analytics is a privacy-first analytics company from Amsterdam. It goes further than most privacy tools: no cookies, no localStorage and no visitor IDs at all, with all data hosted in the Netherlands. Its pitch is "see the traffic Google Analytics misses," and it has increasingly targeted agencies, enterprise customers and white-label buyers.
It offers a forever-free plan (5 sites, 30 days of history), public dashboards, embeddable charts, events, funnels and an AI assistant for asking questions about your stats. The trade-off of having no visitor IDs is that anything that follows a person — unique visitors across pages, journeys, attribution of a later conversion — is limited by design. Simple Analytics doesn't document revenue tracking.
Website: www.simpleanalytics.com
VisitTrack vs Simple Analytics: feature comparison
Simple Analytics's column reflects its public website, docs and pricing as of October 2026.
| Feature | VisitTrack | Simple Analytics |
|---|---|---|
| Revenue attribution (payment → source) | YesBuilt in: each payment credited to its first-touch referrer, campaign and landing page | NoNot documented |
| Payment providers | Stripe, Polar, Lemon Squeezy, Paddle, Razorpay | No |
| Cookieless tracking | YesCookieless mode, or hybrid (cookieless in the EU only); the default mode keeps a first-party id | YesNo cookies, no localStorage, no visitor IDs |
| Consent banner needed (EU) | No, in cookieless mode; standard mode generally needs consent in the EU | No, per Simple Analytics |
| Bot filtering | YesEvery visit scored human vs bot at ingest; bots are never billed | YesUser-agent and data-center IP blocking |
| AI crawler tracking (GPTBot, ClaudeBot…) | YesGPTBot, ClaudeBot, PerplexityBot and more, verified by reverse DNS (needs a server-side snippet) | NoNot documented |
| Session replay | YesOpt-in, sampled, every input masked | No |
| Heatmaps | YesClick heatmaps | No |
| Funnels | Yes | Yes |
| Visitor journeys / profiles | YesPer-visitor journeys and People profiles via identify() | NoNot possible without visitor IDs |
| Google Search Console | YesKeywords, clicks and impressions next to traffic | NoNot documented |
| API / MCP for AI assistants | YesREST API, CLI and an MCP server (Claude, ChatGPT, Cursor) | PartlyStats API; MCP only through third-party connectors |
| Public dashboards | YesShareable public dashboard and embeddable widgets | YesPublic dashboards and embeddable charts |
| Hosting & data location | Hosted SaaS on EU infrastructure; no self-hosted edition | Netherlands (Worldstream, Leaseweb); data stays in the Netherlands |
| Script size | ~5 KB gzipped (replay recorder loads separately, only when on) | ~3.7 KB gzipped (light script ~1.9 KB) |
| Pricing model | Monthly events, from $5/mo; every feature on every plan; 14-day trial, no card | Datapoints (pageviews + events) in EUR; free plan; extra users €20/mo each |
Simple Analytics vs VisitTrack pricing
Monthly list prices, as of October 2026. Simple Analytics: public pricing page. VisitTrack: pricing, yearly billing gives 2 months free.
| Monthly traffic | VisitTrack | Simple Analytics |
|---|---|---|
| 10k pageviews / month | $5/mo | €15 (up to 20k) · or Free plan |
| 100k pageviews / month | $19/mo | €20 |
| 1M pageviews / month | $59/mo | €60 |
- Simple Analytics prices in euros (USD and GBP are shown by location). Its paid Simple plan includes 1 user, with extra users at €20/month each; VisitTrack includes unlimited team members.
- The free plan covers 5 sites with 1 month of history and 1 user — a real advantage for hobby projects. VisitTrack has no free plan, only a 14-day trial.
- Both give 2 months free on yearly billing.
Why visitor IDs matter for revenue attribution
To credit a payment to the blog post or campaign that brought a customer, an analytics tool has to know that the person paying is the same person who arrived earlier. Simple Analytics deliberately keeps no visitor IDs, so it can count a landing and count a conversion, but not connect them.
VisitTrack keeps an anonymous id — a first-party cookie in standard mode, or a daily-rotating server-side hash in cookieless mode — and passes it to your payment provider at checkout. That's how a payment arriving through Stripe's webhook is credited to the original referrer, campaign and landing page. In cookieless mode, the link lasts a day unless your signup form sends the first touch back.
Where Simple Analytics is stronger
- The strictest privacy model in the category: no identifiers of any kind.
- Dutch company with data that never leaves the Netherlands.
- A forever-free plan for up to 5 sites.
- Embeddable public charts and an AI assistant for your stats.
Where VisitTrack is stronger
- Revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay.
- Visitor journeys, People profiles and session replays.
- Search Console keywords next to traffic.
- Unlimited team members included; no per-user fees.
- AI crawler tracking and an official MCP server.
Simple Analytics or VisitTrack: who should choose which?
Simple Analytics is the better fit for
- Public-sector, legal and health sites with the strictest privacy needs
- Agencies that want white-label, Netherlands-hosted analytics
- Hobby sites that fit the free plan
VisitTrack is the better fit for
- SaaS and digital-product founders who need revenue per channel
- Teams that want journeys and replays
- Small teams that don't want to pay per seat
How to switch from Simple Analytics to VisitTrack
- Add the VisitTrack script tag next to Simple Analytics'. See installation.
- Choose cookieless mode for the closest privacy match, or hybrid mode to keep attribution outside the EU.
- Replace sa_event calls with visitrack('event', 'name').
- Connect your payment provider and pass the visitor id at checkout.
- Simple Analytics' export tools give you pageviews and events; load event-level rows through the historical import, using a placeholder visitor id per row since Simple Analytics keeps none.
- Compare for a few weeks, then remove the Simple Analytics script.
VisitTrack vs Simple Analytics: FAQ
Is VisitTrack more or less private than Simple Analytics?
Simple Analytics is stricter: it keeps no visitor IDs at all. VisitTrack's cookieless mode stores nothing on the device but derives a daily-rotating, salted hash on the server so it can follow a visit across pages and attribute revenue within a day. Its standard mode keeps a first-party id.
Does Simple Analytics have a free plan?
Yes. As of October 2026 Simple Analytics has a free plan for up to 5 sites with 1 month of history and 1 user. VisitTrack has no free plan; it has a 14-day trial with every feature and no card, then starts at $5/month.
Can Simple Analytics track revenue?
Simple Analytics doesn't document revenue tracking as of October 2026, and without visitor IDs it can't attribute a payment to an earlier visit. VisitTrack attributes payments from five providers to the referrer, campaign and landing page that brought each customer.
Where is Simple Analytics data stored?
In the Netherlands, with Worldstream and Leaseweb, according to Simple Analytics; it says data never leaves the country. VisitTrack stores data on EU infrastructure.
How much does Simple Analytics cost for a team?
The paid Simple plan includes 1 user, and each extra user costs €20/month. A three-person team at 100k datapoints pays about €60/month. VisitTrack includes unlimited team members, so the same team pays $19/month at 100k events.
Do I need a cookie banner with either tool?
Not with Simple Analytics, and not with VisitTrack in cookieless mode. VisitTrack's standard mode keeps a first-party id, which generally needs consent in the EU. This is general information, not legal advice.
Keep comparing
- Simple Analytics alternativesPrivacy tools with deeper features.
- Revenue attributionWhat it means and how it's measured.
- Cookieless modeVisitTrack's three tracking modes explained.
- VisitTrack vs PlausibleOpen-source, EU-hosted and beautifully simple. VisitTrack adds payment-provider revenue attribution, replays and heatmaps on every plan.
- VisitTrack vs Fathom AnalyticsPolished, cookie-free and generous with sites and retention. VisitTrack adds funnels, journeys, replays and payment-provider revenue.
- VisitTrack vs PirschGerman-hosted, cookie-free and cheap to start, with funnels and revenue metrics on Plus. VisitTrack adds payment-provider attribution and replays.
- All VisitTrack comparisonsEvery head-to-head, grouped by category.
Try VisitTrack next to Simple Analytics
Add one script tag, connect your payment provider, and see which channels bring paying customers. Run it alongside your current tool for a couple of weeks and compare. 14 days free, no card required.