A lightweight, open-source, cookie-free web analytics tool with a single-page dashboard, hosted in the EU.
Best for: Teams that want an EU-hosted, open-source tool at a lower entry price.
Why it’s a Simple Analytics alternative: Plausible stores data in the EU on European-owned infrastructure, is open source, and starts at $9/month for 10K pageviews, with 3 team members on Growth. Funnels and revenue goals need its Business plan. See VisitTrack vs Plausible.
Pricing (as of October 2026): Priced by monthly pageviews, monthly billing: Starter from $9/month (10K pageviews, 1 site), Growth from $14, Business from $19; at 100K pageviews Starter is $19 and Business $39, at 1M Starter is $69 and Business $139. Funnels, journeys and ecommerce revenue goals are Business-only. Yearly billing gives 2 months free. 30-day free trial, no card. The self-hosted Community Edition is free.
Key features
- •One-page dashboard: sources, pages, countries, devices
- •Goals, custom events and properties
- •Google Search Console keywords
- •Funnels, journeys and revenue goals on Business
Pros
- +Very simple to read
- +EU-hosted, cookie-free and open source
- +Tiny script (about 1–2.5 KB)
Cons
- −Funnels and revenue locked to the top tier
- −No session replay or heatmaps
- −Self-hosted edition lags the cloud on features
A German, cookie-free web analytics tool with a small script, server-side tracking options and a Search Console integration on every plan.
Best for: Small EU businesses that want German hosting at the lowest price.
Why it’s a Simple Analytics alternative: Pirsch is hosted in Germany, cookie-free, starts at $6/month, and includes unlimited members and retention — so no per-seat costs. Funnels and revenue metrics are on Plus.
Pricing (as of October 2026): Priced by monthly pageviews: Standard from $6/month (10K) to $54 (1M); Plus from $12/month (10K) to $159 (1M), adding funnels, A/B testing and ecommerce revenue tracking. Unlimited retention and members. 30-day trial, no card.
Key features
- •Cookie-free dashboard hosted in Germany
- •Server-side and client-side tracking
- •Search Console on all plans
- •Funnels, A/B tests and revenue metrics on Plus
Pros
- +Cheapest entry price here
- +Unlimited retention and team members
- +Importers for GA, Plausible and Fathom
Cons
- −Funnels and revenue need the pricier Plus plan
- −No replays or heatmaps
- −Very small team
A hosted, cookie-free web analytics tool focused on a fast, simple dashboard, with every feature on every plan.
Best for: Agencies and teams managing many sites.
Why it’s a Simple Analytics alternative: Fathom includes 50 sites and every feature on every plan, from $15/month for 100K pageviews, without per-user fees. EU visitors are anonymized on EU servers, but the anonymized data is stored in the US — a step back from Simple Analytics' Netherlands-only storage.
Pricing (as of October 2026): Priced by monthly pageviews (events count toward the limit): $15/month for 100K with 50 sites, $25 for 200K, $45 for 500K, $60 for 1M, $100 for 2M, $200 for 10M. Yearly billing gives 2 months free. 7-day trial; card required.
Key features
- •Single-screen dashboard
- •Custom events with values
- •Google Search Console integration
- •EU isolation: EU visitors anonymized on EU servers
Pros
- +Simple and fast
- +All features on every plan, 50 sites included
- +Low price per pageview at 100K+
Cons
- −No funnels, replays or heatmaps
- −No free plan; trial needs a card
- −Anonymized data is stored on US infrastructure
Privacy-first web analytics with revenue attribution built in: traffic, journeys, funnels and goals, plus every payment from your billing provider credited to the channel, campaign and page that brought the customer.
Best for: SaaS teams that need revenue by channel, not just pageviews.
Why it’s a Simple Analytics alternative: VisitTrack adds what Simple Analytics doesn't have — automatic revenue attribution from Stripe, Polar, Lemon Squeezy, Paddle and Razorpay — plus journeys, funnels and live visitors, from $5/month with every feature on every plan. It's hosted-only, newer, and needs cookieless mode switched on to match Simple Analytics' no-storage default. See VisitTrack vs Simple Analytics.
Pricing (as of October 2026): Priced by monthly events (pageviews + custom events; bots are never billed), every feature on every plan: $5/month for 10k events, $19 for 100k, $59 for 1M, up to $179 for 10M. Yearly billing gives two months free. 14-day free trial, no card required; no free plan. A
lifetime deal starts at $59 one-time.
Key features
- •Revenue by referrer, UTM campaign and landing page, refunds subtracted
- •Live visitors and 3D globe, journeys, funnels, goals, custom events
- •Google Search Console keywords and AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- •Session replays (opt-in, sampled) and click heatmaps
- •REST API, CLI and an MCP server for Claude, ChatGPT and Cursor
Pros
- +Answers "which channel brought paying customers" without a data warehouse
- +All features on the cheapest plan — you only pay for volume
- +Bots and AI crawlers filtered at ingest and never billed
Cons
- −Newer product with a smaller community than Plausible, Matomo or GA
- −Hosted only: no self-hosted or open-source edition
- −No permanent free plan, and the default mode uses a first-party id — cookieless mode shortens returning-visitor history to a day
An open-source (MIT), cookie-free analytics app you can self-host on Node and PostgreSQL, or use as Umami Cloud — now with funnels, journeys, attribution, session replay and heatmaps.
Best for: Developers who want a free plan with longer history, or to self-host.
Why it’s a Simple Analytics alternative: Umami Cloud's free plan keeps 6 months of data for 100K events, and the MIT-licensed self-hosted edition is free and full-featured. Cloud runs in the US and EU; self-hosting keeps data wherever you choose.
Pricing (as of October 2026): Self-hosting is free. Umami Cloud: Hobby free (100K events, 1 site, 6 months retention); Pro $20/month (1M events, up to 20 sites, then $0.00003 per event); Business $200/month (10M events, session replays and heatmaps, 5-year retention). 14-day trial on paid plans.
Key features
- •Pageviews, referrers, UTMs and custom events
- •Funnels, journeys, retention and goals
- •First- or last-click attribution report
- •Session replay and heatmaps (self-hosted or Cloud Business)
Pros
- +Free cloud tier and an MIT self-host with nearly every feature
- +Simple, clean UI
- +Light script (about 2 KB)
Cons
- −Big jump from $20 to $200 for replays and heatmaps on Cloud
- −Revenue isn't automatic or broken down by source
- −Self-hosting means owning security and upgrades
A tiny, open-source, privacy-first pageview counter, free to use hosted for reasonable public usage or to self-host.
Best for: Personal sites that only need the basics, for free.
Why it’s a Simple Analytics alternative: GoatCounter is free for reasonable use, open source, cookie-free and hosted in Finland and Germany — minimal, but enough for a blog.
Pricing (as of October 2026): Free hosted service for reasonable usage, funded by donations; no paid tiers listed. Free to self-host (SQLite or PostgreSQL).
Key features
- •Pageviews, referrers, browsers and screen sizes
- •JS snippet, pixel, API or log-file import
- •Basic events
- •Script of about 3 KB
Pros
- +Free and tiny
- +Log-file import works without any client script
- +Simple self-hosting
Cons
- −No funnels, goals or revenue
- −Essentially a one-maintainer project
- −Minimal dashboards
An open-source (AGPL-3.0) analytics platform that combines cookie-free web analytics with Mixpanel-style product analytics: events, funnels, retention and session replay.
Best for: Small products that want web and product analytics for a few dollars.
Why it’s a Simple Analytics alternative: OpenPanel is EU-hosted, open source, includes unlimited users, and starts at $2.50/month, adding events, funnels, retention and session replay.
Pricing (as of October 2026): Priced by monthly events with unlimited sites and users: $2.50/month for 5K, $5 for 10K, $20 for 100K, $90 for 1M, $350 for 10M. Yearly billing gives 2 months free. 30-day trial, no card. Free to self-host.
Key features
- •Web analytics dashboard
- •Events, funnels, retention and profiles
- •Session replay
- •Export and Insights APIs, MCP
Pros
- +Product and web analytics in one open-source tool
- +Very low entry price
- +Self-host with unlimited events
Cons
- −Gets expensive at high volume on cloud
- −Revenue needs manual webhook code
- −Younger and smaller than Mixpanel or PostHog
An open-source (AGPL-3.0) analytics suite combining cookie-free web analytics with error tracking, performance monitoring and, on Plus, session replay, feature flags and A/B tests.
Best for: Developers who want EU-hosted analytics with error tracking.
Why it’s a Simple Analytics alternative: Swetrix is open source, hosted in Germany, includes 10 team members on Standard, and adds funnels, error tracking and Stripe/Paddle revenue sync.
Pricing (as of October 2026): Priced by monthly events, monthly billing: Standard $19/month for 100K, $79 for 1M, $249 for 10M (10 sites); Plus $39/month for 100K, $179 for 1M, adding replay, feature flags and A/B tests. Yearly billing gives 2 months free. 14-day trial (payment method required). Free to self-host.
Key features
- •Web analytics, funnels and custom events
- •Error tracking and performance monitoring
- •Search Console and revenue from Stripe/Paddle
- •Replay, flags and A/B tests on Plus
Pros
- +Open source, EU-hosted
- +Analytics, errors and performance in one tool
- +Revenue sync from Stripe and Paddle
Cons
- −Trial needs a payment method
- −Replay only on Plus
- −Per-visitor revenue attribution needs extra setup